Monthly Archives: April 2017

Get More Business By Boosting Your Posts on Facebook

A few years ago I began to boost my posts on my Facebook Business Page. Not because I really wanted to, but because I figured that with around 10,000 followers at the time it was apparent to me that only 2 to 5% of my followers were going to see my posts.

When I first got on Facebook back in 2008 it was not uncommon for most of your followers to see your posts, but nowadays that just doesn’t happen. I think it is even worse with the Facebook Business Pages vs. The Facebook Personal Pages.

So which posts do you post and so forth? I would recommend anything that is business (marketing related) be boosted straight away. You can do this for as little as $15 per week ($2 per day per post). If you’d like to do a boost on a non-business related post where there is no call to action than only boost those posts that are getting a big response rate (Facebook will actually send you a notification). Keep in mind that by boosting your posts you are doing 2 things — hopefully getting someone to opt-in to your email list if you are doing a marketing post (always post links to take people to a squeeze or capture page). And if you are boosting posts that don’t have a call to action (non-business) you are doing this to either get more engagement or more followers.

Since this can be a bit costly to build up your online presence over time you need to know pretty much what it is you are after before you boost your post. You also need to set aside a budget. You can start with as little as $60 per month. I would recommend test marketing in the beginning and stay on top of it every few days, so you don’t spend too much too soon.

I personally always target my posts to audiences whom I feel would be most interested in the post. For example, if the post is about cold calling on the phone, I may reach out to salespeople, realtors, or network marketing professionals. If the call to action is for weight loss products, I would probably reach out to people who have expressed interest in weight loss products. Or if I’m promoting plumbing services, I’m only going to reach out to people in my local area. Once you know your market, you can have lots of fun with boosting posts and get a lot more traction than you can with a non-boosted post. It’s the difference of having only 100 people see your post or up to a 100,000.

If you’re looking to get more followers never boost your post to your existing audience, always target new people outside your existing network. If you are looking to get more sales or expand your email list than it’s perfectly ok to just simply boost your post to your existing followers.

When you click on the boost your post button it will allow you to pick geographical areas (globally), interests, and/or if you just want to post to your current followers.

Hope this helps, you get more sales more followers and grow your brand on Facebook.

This blog was retrieved from an article I wrote on http://www.medium.com on 4/19/2017

How To Create a Million Dollar Mindset

Around 8 years ago I lost pretty much everything after going through a divorce. I have spent the last 8 years not building my bank account so much, but building my mindset. I would take a strong mindset over anything on the planet. Your mindset if strong, can heal disease, always create money, get you out of debt, and take you to places beyond your wildest dreams. I’ve even used it to attract love and even cars. I have more faith today than ever and see the world where possibility is limitless for those who can believe and it all starts in the mind.

“Whether you think you can, or you think you can’t–you’re right.” Henry Ford

Here are 10 tips that I have used to save me from bankruptcy and create lots of money and much more.

  1. Read books that inspire you every day (get in the habit of reading 10 pages per day)
  2. Subconscious reprogramming (music and guided meditation), you can find on YouTube or the internet (most is free).  Make sure to get a good pair of headphones.
  3. Learn to be present (this will help you to control your thoughts and become a master at slowing down time).
  4. Meditate and pray daily (I try to spend a few minutes a day praying and up to 30 minutes per day in meditation).
  5. BE CAREFUL WHO YOU SPEND TIME WITH (Don’t cut off all friends, as you can be a great inspiration, but spend most of your time with those that have more of what you want).
  6. Always be open to new opportunities for either business or investment.  (Stay open because your faith is strong.)
  7. BE REALLY CLEAR (Be very clear on what it is you want until you are clear don’t get into action).
  8. Live life to the fullest (Don’t every deny yourself of life’s many pleasures, in other words, if you want to drive a luxury car or go on an exotic vacation – go get it.  Know that you deserve it and go after it like you already own it before you do.)
  9. Work harder on yourself than your business, than your job, or anything else.  (Always be working on becoming the best version of you.)
  10. Find a mentor or mentors.  I’ve had life coaches, mentors, and connect with people often who I look up to.  These mentors can all be of great help in helping you achieve your goals.  One of my life coaches helped me increase my income dramatically in less than a year.

So there you have it.  10 tips I have used to help me get back on my feet, avoid bankruptcy and pretty much live the life that I desire most of the time.  It’s not so much about how much money you have in your bank account, but how you feel about yourself.  I personally know millionaires who are financially insecure.  Security isn’t in your net worth but in your self-worth.

The Fortune is In The Follow Up

I remember years ago hearing that, The fortune was in the follow-up.  At first thought, I wasn’t sure what that really meant, but now many years later, I can contest that if you are involved in sales or network marketing that your ability to follow up will be the difference between being a superstar or barely making a living.

Here is why you definitely want to follow up and why you will be ahead of most people if you do.  First of all, following up takes time and good time management and you must be on your game.  You see, most people simply need to have their hand held to make a decision even if they are super interested.  It’s just human nature.  There is a reason today that companies still rely on salespeople to introduce their products to the marketplace because they know that people typically will have a difficult time making a decision without someone there to help them make a decision.

Did you get the word help in the previous paragraph?  I hope so because as professional networkers and salespeople our job isn’t to push people into something they don’t need or want – that’s very ignorant behavior.  I call that “Bible Belt Selling” (Beating people over the head with a bible).  The best way to follow-up is to uncover needs with your prospect initially and see if they even have a NEED for your product or service.  If they don’t have a need and you keep following up you are an Ass.  You must do your uncovering initially to see if your prospect even needs what you have to offer.  I don’t care what you’re selling not everyone is going to need your product or service.  The best salespeople I have ever met aren’t the pushiest, they are the best listeners and they know how to put their products in the marketplace by understanding their customer’s needs first and foremost.

Now to the follow up.  It’s actually very simple, once you find out that a prospect needs your product or service your job is to make an appointment.  Find out what they need prior to the meeting to help make their decision.  Set a day and time for you to see them in person or on the phone and simply uncover their quesitons and help guide them along to make a decision to either buy or die.  What you don’t want to do is spend days, weeks, or months following up to find that your prospect cannot make a decision.  I personally, try and get prospects to tell me NO right away if they are not interested.  In fact, in the past I have told people ahead of time exactly how the sales process is going to work and that its ok for them to tell me NO.  I actually would much rather have a NO than someone stroking me along for weeks or months because they are afraid to tell me NO.  You want to get to NO or YES as quickly as possible when you are dealing with prospects.

So there is truth to the saying, The fortune is in the follow-up, but more importantly you want to get really good at recognizing a buyer and a tire kicker.  Most of your prospects will be tire kickers and that’s what you want to eliminate right away.  Follow up with your best prospects and get your tire kickers to jump in or jump off quickly.  So treat your prospecting or cold calling like you are simply hunting not so much for sales, but for qualified prospects,

So treat your prospecting or cold calling like you are simply hunting not so much for sales, but for qualified prospects, set appointments, and get your prospects to a Yes or No as quickly as you can.  If you qualify on the front end before you even start the follow up you will save yourself a ton of time and energy.  You may be following up with a lot less people, but you will ultimately find that if you get really good on your listening skills that you will have alot less work following up and your closing percentage will go way up as its much easier to persuade a qualified prospect to become a customer than it is an unqualified prospect.  So unless you are selling watches, or meat door to door.  Get good at qualifying your prospects and get to an appointment and follow up until your prospects buy or die.