Tag Archives: Facebook

Get More Business By Boosting Your Posts on Facebook

A few years ago I began to boost my posts on my Facebook Business Page. Not because I really wanted to, but because I figured that with around 10,000 followers at the time it was apparent to me that only 2 to 5% of my followers were going to see my posts.

When I first got on Facebook back in 2008 it was not uncommon for most of your followers to see your posts, but nowadays that just doesn’t happen. I think it is even worse with the Facebook Business Pages vs. The Facebook Personal Pages.

So which posts do you post and so forth? I would recommend anything that is business (marketing related) be boosted straight away. You can do this for as little as $15 per week ($2 per day per post). If you’d like to do a boost on a non-business related post where there is no call to action than only boost those posts that are getting a big response rate (Facebook will actually send you a notification). Keep in mind that by boosting your posts you are doing 2 things — hopefully getting someone to opt-in to your email list if you are doing a marketing post (always post links to take people to a squeeze or capture page). And if you are boosting posts that don’t have a call to action (non-business) you are doing this to either get more engagement or more followers.

Since this can be a bit costly to build up your online presence over time you need to know pretty much what it is you are after before you boost your post. You also need to set aside a budget. You can start with as little as $60 per month. I would recommend test marketing in the beginning and stay on top of it every few days, so you don’t spend too much too soon.

I personally always target my posts to audiences whom I feel would be most interested in the post. For example, if the post is about cold calling on the phone, I may reach out to salespeople, realtors, or network marketing professionals. If the call to action is for weight loss products, I would probably reach out to people who have expressed interest in weight loss products. Or if I’m promoting plumbing services, I’m only going to reach out to people in my local area. Once you know your market, you can have lots of fun with boosting posts and get a lot more traction than you can with a non-boosted post. It’s the difference of having only 100 people see your post or up to a 100,000.

If you’re looking to get more followers never boost your post to your existing audience, always target new people outside your existing network. If you are looking to get more sales or expand your email list than it’s perfectly ok to just simply boost your post to your existing followers.

When you click on the boost your post button it will allow you to pick geographical areas (globally), interests, and/or if you just want to post to your current followers.

Hope this helps, you get more sales more followers and grow your brand on Facebook.

This blog was retrieved from an article I wrote on http://www.medium.com on 4/19/2017

How Much Time Should I Devote To Social Media Daily?

How much time should I devote to social media daily?

It all depends on what your goals are and what you want to accomplish.  I know professionals who work from home who spend hours on Social Media for business and people like myself who spend maybe an hour or less per day on average.  But here is what I do know.

If you are not consistently posting on any of the major social media sites – you will not have a lot of success on Social Media if you are trying to promote yourself or your business.

Having made quite a bit of money in the past by using Social Media for my business endeavors here are a  few things I recommend to get the biggest bang for your buck.

  1. Don’t waste time too much time looking around.  Just like shopping know what you’re going in for and get out as quickly as possible.
  2. Post at least 1 to 2 times daily on Facebook, Instagram, and Pinterest and up to 6 times daily on Twitter.
  3. Like and retweet what others have to say (don’t just promote you).
  4. If you’re on a tight schedule – set a timer for 15 or 30 minutes (repeat daily)
  5. Have applications on your smart phone that allow you to post or engage at slow times throughout the day (standing in line at the grocery store, post office, on work break, etc.)
  6. Just like anything else to be successful, you must put some time and energy into it to get anything in return.

I think the 3 most important questions to ask yourself as it pertains to Social Media for your business is – What do I want to accomplish from it? How much time am I willing to put into it?  How much am I willing to spend?

If you’d like to get more information on how to be successful on Social Media.  You can pick up my new book “The Social Media Puzzle & How To Profit From it” on Amazon and Barnes & Noble.

The Importance of #Hashtags

If you’re using Facebook, Twitter, Pinterest, LinkedIn or Instagram these days for business, you might want to consider using #Hashtags as much as possible in your posts to get recognized in the searches on those sites. What are hashtags? Hashtags are those symbols that look something like this (#) and are usually followed by whatever the user wants to show up in the searches like #quotes, #blog, or #weightloss. Whatever your status updates pertain to, make sure to use (#) as often as possible, especially on Instagram and Twitter. This will not only get you more followers but will also get you more activity on your latest posts. Of course, nothing beats a large marketing budget to advertise your posts (upcoming chapter), but if you are on a limited budget, or just starting out, this is a great way to build up your presence on Social Media. If you’re like me and use Twitter a lot, make sure to Retweet posts with hashtags as this will help you get more followers as well. Just like in most everything – the more eyeballs that follow your business, the more biz you will get.

Also, it’s important that your hashtags are relevant to your status updates. If you’re posting something about weight loss, you probably don’t want to put #ladygaga in there. The whole thing with Social Media is engagement into your posts – connecting and building a relationship with your following.

Make your hashtags short and understandable. In other words, don’t use hashtags for things like #thisiswaytoolongforanyonetoread. go with things like #happy #funny #quotes #weightloss #gym #fitness.

Make a habit of putting hashtags in your status updates, especially on Twitter and watch your following begin to grow.  It’s also important to only #hashtag keywords in your post or relevance.  For example, if you post a quote, I always end my post with #quotes even though I didn’t mention anything about quotes per say in my message, but it is relevant being that what I posted was a quote.  If I post something like “Watching The Seattle Seahawks destroy the Detroit lions”, I would probably hashtag #SeattleSeahawks #DetroitLions and something of relevance like #NFL or if it’s a primetime game #mondaynightfootball.

If you’re using picture based sites like Pinterest and Instagram it’s important that you not only use hashtags in your posts, but also include a detailed description describing your picture.  This is the only way you picture will ever appear in the search engines of Pinterest or Instagram (since these sites are for posting images).  If you just post a picture with no description or hashtags you’re pretty much guaranteed that nobody will ever find your post.  There is still a debate out there on whether this is as important for Facebook, but I do it anyways.

So get in the habit of putting as many #hashtags into your posts as possible and this will help you get more likes and followers on Social Media especially on Instagram and Twitter.

If you’d like to get better at Social Media and begin to profit from it.  Please pick up a copy of my latest book “The Social Media Puzzle & How to Profit From It” at Amazon and Barnes & Noble.

The Social Media Puzzle

I’ve been involved in Social Media and Online Marketing in some way shape or form since 2008 and have trained people and consulted with business owners on how to effectively market their message in a noisy online world. With so many business owners using social media nowadays to market but not getting the results that they want, I felt it was time to shed some light on the subject.

I recently met with the owner of a Digital Marketing Agency and he shared with me that the highest spend on all advertising in 2017 for Small Business Owners was going to be on Social Media Advertising. I was down at The Bagel Shop the other day and on the cash register, there was a sign to follow us on Instagram and like us on Facebook. If a bagel shop is using social media to help their business, then chances are that you should be too.

The social media landscape is opening up like we have never seen before and it is becoming more important than ever for business owners, celebrities, and just about everyone with a message to ensure they are effectively using Social Media. For the first time in 8 years of being on Social Media, I felt that it was time to share my experiences and provide a how-to guide that can help others with their business.

Businesses and professionals that embrace social media and use it well, will not only benefit from it on a brand awareness level but will profit from it. The most important thing you can learn from The Social Media Puzzle & How To Profit From It is how to be more successful in your social media marketing, how to be more consistent with it, and how over time you will profit from it. It has been said that facts tell and stories sell – and social media gives everyone the opportunity to tell a new story every single day.

To learn more about The Social Media Puzzle & How To Profit From It download a preview or order direct from Amazon or Barnes & Noble.