Tag Archives: pinterest

Top Success Tips for Pinterest

Pinterest is a catalog social media site of pictures and ideas from travel to business to the latest & greatest recipes to stir up your belly or even your love life.

Pinterest has been around since 2012 and currently has around 150 million active monthly users (mostly women). I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites.  Not unlike Instagram as you just post pictures (pin it).  In the

I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites and most fun too.  Not unlike Instagram as you just post pictures (pin it), but more informative.  In the pictures (you upload or share)  you must describe your picture so it shows up in The Pinterest Searches.  I’ve personally used Pinterest for recipes when cooking, making travel plans, and I personally love all the funny pictures, jokes, and quotes (great way to start your day with a big smile).  Here are some tips I have found useful for using Pinterest as a valuable tool to promote my businesses, blog, and brand over the past few years.

  • Pin Often (at least 1 time per day)  Post your own pics or find pics that are relevant to your brand or business.
  • Create Boards that grab people’s interests (a few of mine are: Cool Photos, The Truth Shall Set You Free, Places I’d Like To See, Social Media Tips & Tricks, Funny, and Get Healthy)
  • #Hashtags don’t matter on PInterest, but you must describe your picture in detail or know one will ever find it.
  • Boards & lots of them – pin to your boards regularly or they will get lost in SEO (Search Engine Optimization).
  • Set Up a Business Page on Pinterest (not personal) especially if you’re going to be using Pinterest for Brand Awareness.
  • Once you’re using Pinterest on a regular basis you’ll want to use Pinterest Analytics to see how you’re doing.
  • Engage with Others.  If someone reaches out to you or makes a comment don’t ignore.  You never know who your next customer might be.

If you’d like to get up to speed on Social Media Marketing make sure to download a free copy of my ebook on this website “Social Media Tips & Tricks for Business” and absolutely make sure to follow me on Pinterest.

How Much Time Should I Devote To Social Media Daily?

How much time should I devote to social media daily?

It all depends on what your goals are and what you want to accomplish.  I know professionals who work from home who spend hours on Social Media for business and people like myself who spend maybe an hour or less per day on average.  But here is what I do know.

If you are not consistently posting on any of the major social media sites – you will not have a lot of success on Social Media if you are trying to promote yourself or your business.

Having made quite a bit of money in the past by using Social Media for my business endeavors here are a  few things I recommend to get the biggest bang for your buck.

  1. Don’t waste time too much time looking around.  Just like shopping know what you’re going in for and get out as quickly as possible.
  2. Post at least 1 to 2 times daily on Facebook, Instagram, and Pinterest and up to 6 times daily on Twitter.
  3. Like and retweet what others have to say (don’t just promote you).
  4. If you’re on a tight schedule – set a timer for 15 or 30 minutes (repeat daily)
  5. Have applications on your smart phone that allow you to post or engage at slow times throughout the day (standing in line at the grocery store, post office, on work break, etc.)
  6. Just like anything else to be successful, you must put some time and energy into it to get anything in return.

I think the 3 most important questions to ask yourself as it pertains to Social Media for your business is – What do I want to accomplish from it? How much time am I willing to put into it?  How much am I willing to spend?

If you’d like to get more information on how to be successful on Social Media.  You can pick up my new book “The Social Media Puzzle & How To Profit From it” on Amazon and Barnes & Noble.

The Importance of #Hashtags

If you’re using Facebook, Twitter, Pinterest, LinkedIn or Instagram these days for business, you might want to consider using #Hashtags as much as possible in your posts to get recognized in the searches on those sites. What are hashtags? Hashtags are those symbols that look something like this (#) and are usually followed by whatever the user wants to show up in the searches like #quotes, #blog, or #weightloss. Whatever your status updates pertain to, make sure to use (#) as often as possible, especially on Instagram and Twitter. This will not only get you more followers but will also get you more activity on your latest posts. Of course, nothing beats a large marketing budget to advertise your posts (upcoming chapter), but if you are on a limited budget, or just starting out, this is a great way to build up your presence on Social Media. If you’re like me and use Twitter a lot, make sure to Retweet posts with hashtags as this will help you get more followers as well. Just like in most everything – the more eyeballs that follow your business, the more biz you will get.

Also, it’s important that your hashtags are relevant to your status updates. If you’re posting something about weight loss, you probably don’t want to put #ladygaga in there. The whole thing with Social Media is engagement into your posts – connecting and building a relationship with your following.

Make your hashtags short and understandable. In other words, don’t use hashtags for things like #thisiswaytoolongforanyonetoread. go with things like #happy #funny #quotes #weightloss #gym #fitness.

Make a habit of putting hashtags in your status updates, especially on Twitter and watch your following begin to grow.  It’s also important to only #hashtag keywords in your post or relevance.  For example, if you post a quote, I always end my post with #quotes even though I didn’t mention anything about quotes per say in my message, but it is relevant being that what I posted was a quote.  If I post something like “Watching The Seattle Seahawks destroy the Detroit lions”, I would probably hashtag #SeattleSeahawks #DetroitLions and something of relevance like #NFL or if it’s a primetime game #mondaynightfootball.

If you’re using picture based sites like Pinterest and Instagram it’s important that you not only use hashtags in your posts, but also include a detailed description describing your picture.  This is the only way you picture will ever appear in the search engines of Pinterest or Instagram (since these sites are for posting images).  If you just post a picture with no description or hashtags you’re pretty much guaranteed that nobody will ever find your post.  There is still a debate out there on whether this is as important for Facebook, but I do it anyways.

So get in the habit of putting as many #hashtags into your posts as possible and this will help you get more likes and followers on Social Media especially on Instagram and Twitter.

If you’d like to get better at Social Media and begin to profit from it.  Please pick up a copy of my latest book “The Social Media Puzzle & How to Profit From It” at Amazon and Barnes & Noble.