Tag Archives: blogging

What Is Content Marketing

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What Is Content Marketing?

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels (Facebook, Instagram, Twitter, etc..), or sharing articles like this one, or stories on your blog. It can also involve webinars, podcasts, and giveaways.

The great thing about content marketing is it rarely costs you any money upfront and you can reach a wide audience through your network by sharing your posts and getting others to share as well. Your blog works pretty similar and allows the same ability. The nice thing about blogging is it can create some pretty good SEO (Search Engine Optimization). You can blog by writing or even set up a YouTube Channel and create Videos. I personally, have always had my best success with video, but I enjoy writing as a hobby, so I tend to just like to write more and keep my creative juices flowing.

What is a Content Marketing Strategy

A content marketing strategy involves putting out relevant copy or subject matter to what it is you are marketing. If you’re running an online jewelry store than most all your posts or your content is going to be tailored towards your store. This will not only help engagement, but also help take people through the sales process. As you are consistent in your posting on Social Media Sites (2 to 3 times a week) and blogging a few times per month you will begin to start attracting more and more people to your business. This may seem like a long approach, but in time by consistently planting seeds the harvest will happen.

By creating quality content that is directed towards your targeted audience you will be attracting the right people who have an interest in what is you are selling. People don’t necessarily buy for the best price, they buy from people they like and trust.

As the saying goes, “Facts tell, stories sell”. By doing content marketing you are always telling a story and whether you believe it or not, people are watching you. So become good at telling a story and your business will grow over time.

Types of Content Marketing

As mentioned above you can share posts, you can share pictures, you can share blogs or articles, you can share videos, you can also share E-Books, giveaways, webinars, podcasts, etc. The above is all part of content marketing.

Retargeting Content

One strategy that can work well is finding influencers in your field to share your posts, if you know them you may even seek to tag them to get their attention or ask permission if it would be ok to tag them in a post. You can also share your posts in Facebook Groups that are specific to your industry. We belong to several groups in different industries and are marketing constantly for our clients. The goal with retargeting is to get your content shared beyond your own network.

The Benefits of Content Marketing

It increases traffic. The more content that you produce the more likely it will become visible online. This is why we always tell our clients to be posting at least 2 or 3 times per week on Social Media Sites and blogging at least a few times a month, so that you are always out there.

It can help boost sales. If you are always out there, you’ll have a better chance that people are going to come across your social media channels and website which will naturally lead to more sales. And the best part is for most content marketing it doesn’t cost anything to promote.

It builds strong customer relations. We always like to use quotes, pictures, and sometimes even jokes to make our audience laugh. Have fun with it. If you’re having fun, so will others. Don’t go crazy with just promoting items from your business or store, but use the 80/20 rule where 80% of what you put out there is value based and the other 20% is actual sales oriented material. You don’t want to not ever put out ads or ask for sales through promotions, coupons, etc…But make everything you do enjoyable for your prospects or customers so they have to eventually do business with you or better yet — they want to. People buy from people they like and trust — it’t that simple. So become likeable and share your knowledge and expertise while having fun.

In Closing — The Benefits of Content Marketing

Stand out in the search engines — when you write or create content you will have a much better chance of having people find you in the search engines and this will naturally lead to more business.

Build Your Brand — by being out there you will become an expert in your niche and will be sought out by others.

Build Value — Educate and inform your audience vs. always be selling. Become someone who is valuable in your niche and always focus on giving more value to your customers. The customer experience will never be forgotten good or bad.

Earn Trust — It’s always easier to trust a brand that is out there creating content frequently vs. one that is rarely out there or never out there at all.

This article was retrieved from another article that I wrote online at https://medium.com/@johnlowery_87912/what-is-content-marketing-58777db938e6

If you feel like your business needs help with marketing or you need money making tips — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

6 Ways To Improve Your Blog So You Get Seen

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If you are like me and have a blog for your business and/or like blogging from time to time or on a regular basis it’s important that you learn a few things about not only promoting your blog but also making sure that your blog gets good SEO (Search Engine Optimization) and is seen by others.  Here are 6 ways that you can improve your blog to make sure it gets seen.

6 Ways To Improve Your Blog So You Get Seen.

  1. Install a good SEO Plug-in.  There are many to choose from but my favorite is Yoast. It’s very simple to use and has many great features, but the most important one is keywords.
  2. Highlight Keywords and tag them.  Make sure to “Bold” any keywords on your blog at least one time and tag them.
  3. Do some keyword research.  There is a great tool by Google called Keyword Planner which will show you which keywords are most popular based on the relevance of your blog post.  Don’t just go for popular, but make sure your keywords are relevant to your post.  I’d recommend setting up an Adwords Account if you don’t already have one even if it is just a free one  If so that you can use this great tool.  If you need help with using it, I recently made a video on it and you can view it by clicking here. 
  4. Choose one keyword, then include it in your post permalink, title, and first sentence.  This is very important for SEO.  Just look at the permalink of your post and make sure the title is included.  For this post, I pretty much made my post about blogging, the blog would be in my title, first sentence, and permalink.  It really needs to be in all 3 for your blog to get indexed well.  Make sure that your keyword is included in the body of your post a few times as well.  I usually just “bold” the first time I use the keyword, but it probably doesn’t hurt to “bold” it throughout.  Keywords are the juice of your blog and need to be included in the “tags’ section if you use WordPress or in a Keyword Tool if you have The Yoast Premium Plug-in. This way, you potentially increase their importance as far as search engines are concerned
  5. Be sure to offer ways for people to subscribe to your blog.  We give away a free E-book, have a few pop-ups on different pages, and a contact us page.
  6. Lastly, make sure that everytime you blog that you always share your posts on Facebook, Twitter, Pinterest, and Linkedin or any social media site that would be relevant to your blog.

     If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

    *This article was copied from my other blog at http://jtlmedia.net/2018/04/03/6-ways-to-improve-your-blog-osts-so-you-get-seen/

    If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

    This article was posted by John Lowery
    Skype: jtlmusic
    Email: john@johnlowery.biz
    Facebook – Facebook.com/johnloweryfanpage

3 Online Marketing Tips To Help Your Network Marketing Business

Home Based Business, make money from home, mlm, network marketing, Online Marketing, , , , , ,

It used to be back in the old days if you got involved in network marketing you would need to make a list of 20 or 30 people you knew and then approach them about your new product or service.  This will usually only work if you have a good sphere of influence and a network of people who have open mindsets and a disposable income to spend.  Once you go through your network you are left with nothing to do or the dreadful thought of having to go out and talk to strangers.  Unless you’re a unique individual the idea of cold calling in person or on the phone is pretty disheartening for most of us.  My thought process is if I do something and it’s super painful – I’m probably not going to attract the right people to my business.  So with that being said here are 3 more online network Marketing Tips You Can Use To Help Your Business.  This is a follow up to my last blog 5 Cost Effective Ways To Market Your Business Online.

3 Online Marketing Tips To Help Your Network Marketing Business

In my last blog post I shared 5 things that you can do online to market your business.  In todays post, I wanted to share 3 other things you can do.  If you have not yet read my other post you can click on it here.

  1. Facebook Groups– Facebook now has over 2 Billion Active Users worldwide and I find this to be the best place out of all The Social Media Networks to get partners for your business.  Create a Facebook Group that is relevant to your business.  I have created several and one of the most popular ones is Become an MLM Superstar.  I think this group has over 3,000 members (mostly people interested in networking who are outside of my personal network).  It’s my group so I get to control what gets posted and I can post anytime I want to this group.  I usually will use this as a way to advertising my blog vs.spamming links.   So if you write an article or your company comes out with a new product this is a great way to share it.  If you’d like to join my group on Facebook Click here.   It’s also a good idea to join other groups that are relevent to your products/services/industry and share to those groups as well.  This is a great way to get your message out there and will help you get more good quality leads.
  2. Boosting Posts – Now you’re going to need a Facebook Business Page to do this, but this can be a very affordable way to get your message out there.  It’s very easy to set up and you don’t have to have alot of page likes to use it.  You simply post something relevant to your business and boost your post.  You can boost it for 7 days for anywhere from $5 to $25 (the choice is yours).  I recommend starting with a small budget and look at it every few days to see how you are doing.  If you want likes and comments on your post that would be a brand awareness campaign.  If you want leads then you need to go with a website link (landing page) and get people to go there.
  3. Solo Ads – are a popular way to reach out to your targeted audience via email without actually having a list of your own.  Think of it like renting a list.  Someone like myself with a large following of several thousand people can be targeted to for a fee of $30 to $100.  Most of these prospects are interested in what you have to offer and you will generally get anywhere from 15 to 25 fresh leads from just one solo ad campaign.  The only requirement here is that you hire a reputable marketer to send your email out and you will need to be a decent copywriter or hire one.  One of the best sites I have found for solo ads is Udimi. You can get started by clicking here.

I hope all the above helps you grow your network marketing business.  Keep in mind that you don’t need to master all the above to have success online, just a few marketing tactics will get you a steady flow of leads without breaking the bank without having to go out and cold call on people.

 


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

5 Cost-Effective Ways To Market Your Business Online

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.

 

 

5 Cost Effective Ways To Market Your Business Online…

Home Based Business, make money from home, making money from home, Online Marketing, social media marketing, , , , ,

Let’s be frank! Online marketing is not easy. You’re spending money, time, and energy hoping that something sticks and that you hopefully become the next big thing or you get some ROI on your investment. What works for my business isn’t going to necessarily work for another. You have to be creative, diligent, and always be watching to see what is working and what isn’t.

Not only is there a huge learning curve for beginners, but you have plenty of marketers coming after your wallet claiming to be experts in online marketing. If you decide to go at it alone, it will take you weeks, months, or even years to figure it out. If you hire someone you pray you made the right decision and don’t flush money down the toilet.

Personally, I have been marketing online since 2008 and have worked with many individuals and businesses on their online marketing. I wanted to take some time to share with you 5 of my favorite Cost Effective things you can do to market your business online that won’t waste your time or your hard-earned dollars if done correctly.

5 Cost-Effective Ways To Market Your Business Online

#1. Blogging — Even though blogging can takes months or even years to build up any sort of decent following, writing about things that are relevant to your audience can always increase traffic and in return get you more followers and customers for your business. If you choose to blog there are 2 things you will want to always remember — consistency leads to results and you will need to have patience — lots and lots of it. I personally, write 2 blogs for my business weekly (try to anyway). One is tailored for the solo entrepreneur and home based business professional and the other is tailored towards the small & mid-sized business owner. At times if it makes sense — I may share an article like this that could be relevant to both blogs. I have to admit it is harder than it sounds as you always have to scramble for good content and you need to be somewhat of a decent writer. If writing isn’t your thing you can always hire a freelancer to do it for you, or use an employee.

#2. Video Marketing— If you haven’t already consider setting up a YouTube Channel. This will be one of the best ways to reach out to people in your network and beyond. I really think that SEO (Search Engine Optimization) from Video is 10 times what it is for a website at least in speed. I can create a video and get it optimized in days vs. weeks, months, or years with a website. It’s hands down one of the cheapest and most effective ways to market your business. I have seen my clients including myself add hundreds and even thousands of dollars to their bottom line by simply creating a few videos and getting them to come up on the top of YouTube. I will add that this is a very competitive space, but if you learn how to optimize your videos or have a professional optimize them for you-you will be very pleased with the results. I have had a few videos come up #1 out of hundreds for search terms and this can be very beneficial for your business if done correctly.

#3. Email Marketing — Email marketing may not be what it once was years ago with all of the spam filters these days, but I still think that it is an effective way for you to stay in front of your customers and prospects on a regular basis. Like with blogging you will want to be consistent at least once a month, weekly, or bi-weekly. You will definitely want to sign up for one of the many email services to broadcast your emails (MailChimp, constant contact, Aweber, Icontact, etc.) My personal favorite is Icontact.com, but any one should work and they all cost about the same. Don’t be over the top with your marketing as many people will be turned off if you constantly send out emails. The key to email marketing is good copywriting skills (sales copy) and knowing the best times to send out your emails. If you’re promoting your business, probably not best to send out your emails on a Sunday. It’s also important to always be growing your email list. You want your subscriber base to grow so you have more people (hopefully targeted) to reach out to. One of the ways that we grow our email list is by giving away a free e-book on both of our websites.

#4. Social Media Marketing — If you’re running a business and you are not on at least Facebook (over 3 billion active users are now on Facebook worldwide), you are seriously jeopardizing the future of your business in my opinion. Those businesses that are active in social media will thrive in the future. I feel like a few years ago no one knew where it was really going, but today it shapes our lives from the news, to whats happening now, to sharing photographs of our latest vacation. It’s a phenomenon that is not going away anytime soon. Even if you don’t like it (and many people don’t) get involved if nothing less for your business. Your life depends on oxygen and water to survive. Your business nowadays depends on Social Media. Find one or two social media sites that you feel will best represent your business and be consistent and simply put yourself and your business out there. NO one ever made it big by playing it safe. This is your opportunity to share your business with the entire world and really connect with others in a much more personal way. Think of it like a giant party and you have an opportunity to not only promote your business but to make new friends.

#5 Content Marketing — similar to this site or even linkedin.com which now allows you the ability to publish articles. The great thing about using sites like medium or Linkedin to publish articles is it allows you the ability to share content beyond your social media networks, email, or blogs. A lot of times I will write my blog first on medium than copy and paste it to my blog. Make sure if you do copy & paste that you reference the article on your blog. I have found in the past that some of my best-written articles that got the most attention were not from my blogs, but from my articles that I wrote on these other sites away from my blog.

Well, there are 5 cost-effective ways to market online. I hope this helps you with your online marketing whether you are a newbie or a seasoned pro. Marketing is pretty much everything that happens prior to an exchange of money. If done well, it can make you a fortune, if done poorly it can waste a lot of time & money and in some cases even cost you your business. If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to myself or another online expert for help on making your business stand out in a noisy overpopulated online world.

This article was taken from another article that was posted by John Lowery  at medium.com
Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

The Top 10 Best Success Quotes of All Time

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.

 

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