Tag Archives: social media marketing

What Is Content Marketing

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What Is Content Marketing?

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels (Facebook, Instagram, Twitter, etc..), or sharing articles like this one, or stories on your blog. It can also involve webinars, podcasts, and giveaways.

The great thing about content marketing is it rarely costs you any money upfront and you can reach a wide audience through your network by sharing your posts and getting others to share as well. Your blog works pretty similar and allows the same ability. The nice thing about blogging is it can create some pretty good SEO (Search Engine Optimization). You can blog by writing or even set up a YouTube Channel and create Videos. I personally, have always had my best success with video, but I enjoy writing as a hobby, so I tend to just like to write more and keep my creative juices flowing.

What is a Content Marketing Strategy

A content marketing strategy involves putting out relevant copy or subject matter to what it is you are marketing. If you’re running an online jewelry store than most all your posts or your content is going to be tailored towards your store. This will not only help engagement, but also help take people through the sales process. As you are consistent in your posting on Social Media Sites (2 to 3 times a week) and blogging a few times per month you will begin to start attracting more and more people to your business. This may seem like a long approach, but in time by consistently planting seeds the harvest will happen.

By creating quality content that is directed towards your targeted audience you will be attracting the right people who have an interest in what is you are selling. People don’t necessarily buy for the best price, they buy from people they like and trust.

As the saying goes, “Facts tell, stories sell”. By doing content marketing you are always telling a story and whether you believe it or not, people are watching you. So become good at telling a story and your business will grow over time.

Types of Content Marketing

As mentioned above you can share posts, you can share pictures, you can share blogs or articles, you can share videos, you can also share E-Books, giveaways, webinars, podcasts, etc. The above is all part of content marketing.

Retargeting Content

One strategy that can work well is finding influencers in your field to share your posts, if you know them you may even seek to tag them to get their attention or ask permission if it would be ok to tag them in a post. You can also share your posts in Facebook Groups that are specific to your industry. We belong to several groups in different industries and are marketing constantly for our clients. The goal with retargeting is to get your content shared beyond your own network.

The Benefits of Content Marketing

It increases traffic. The more content that you produce the more likely it will become visible online. This is why we always tell our clients to be posting at least 2 or 3 times per week on Social Media Sites and blogging at least a few times a month, so that you are always out there.

It can help boost sales. If you are always out there, you’ll have a better chance that people are going to come across your social media channels and website which will naturally lead to more sales. And the best part is for most content marketing it doesn’t cost anything to promote.

It builds strong customer relations. We always like to use quotes, pictures, and sometimes even jokes to make our audience laugh. Have fun with it. If you’re having fun, so will others. Don’t go crazy with just promoting items from your business or store, but use the 80/20 rule where 80% of what you put out there is value based and the other 20% is actual sales oriented material. You don’t want to not ever put out ads or ask for sales through promotions, coupons, etc…But make everything you do enjoyable for your prospects or customers so they have to eventually do business with you or better yet — they want to. People buy from people they like and trust — it’t that simple. So become likeable and share your knowledge and expertise while having fun.

In Closing — The Benefits of Content Marketing

Stand out in the search engines — when you write or create content you will have a much better chance of having people find you in the search engines and this will naturally lead to more business.

Build Your Brand — by being out there you will become an expert in your niche and will be sought out by others.

Build Value — Educate and inform your audience vs. always be selling. Become someone who is valuable in your niche and always focus on giving more value to your customers. The customer experience will never be forgotten good or bad.

Earn Trust — It’s always easier to trust a brand that is out there creating content frequently vs. one that is rarely out there or never out there at all.

This article was retrieved from another article that I wrote online at https://medium.com/@johnlowery_87912/what-is-content-marketing-58777db938e6

If you feel like your business needs help with marketing or you need money making tips — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

How To Post Your YouTube Video To Instagram

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How To Post a YouTube Video To Instagram

Instagram is now one of the most popular sites out there.  If you are using it or thinking about using it one of the things that is great about it is that it allows you to share videos.  Unfortunately, you can’t just add a link from your latest youtube video or a youtube video that you want to share.  In my latest video, I’ll show you how to do that by using a website called Tube2Gram.  To learn more watch my latest video below.

If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

This article was posted by John Lowery
Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

3 Online Marketing Tips To Help Your Network Marketing Business

Home Based Business, make money from home, mlm, network marketing, Online Marketing, , , , , ,

It used to be back in the old days if you got involved in network marketing you would need to make a list of 20 or 30 people you knew and then approach them about your new product or service.  This will usually only work if you have a good sphere of influence and a network of people who have open mindsets and a disposable income to spend.  Once you go through your network you are left with nothing to do or the dreadful thought of having to go out and talk to strangers.  Unless you’re a unique individual the idea of cold calling in person or on the phone is pretty disheartening for most of us.  My thought process is if I do something and it’s super painful – I’m probably not going to attract the right people to my business.  So with that being said here are 3 more online network Marketing Tips You Can Use To Help Your Business.  This is a follow up to my last blog 5 Cost Effective Ways To Market Your Business Online.

3 Online Marketing Tips To Help Your Network Marketing Business

In my last blog post I shared 5 things that you can do online to market your business.  In todays post, I wanted to share 3 other things you can do.  If you have not yet read my other post you can click on it here.

  1. Facebook Groups– Facebook now has over 2 Billion Active Users worldwide and I find this to be the best place out of all The Social Media Networks to get partners for your business.  Create a Facebook Group that is relevant to your business.  I have created several and one of the most popular ones is Become an MLM Superstar.  I think this group has over 3,000 members (mostly people interested in networking who are outside of my personal network).  It’s my group so I get to control what gets posted and I can post anytime I want to this group.  I usually will use this as a way to advertising my blog vs.spamming links.   So if you write an article or your company comes out with a new product this is a great way to share it.  If you’d like to join my group on Facebook Click here.   It’s also a good idea to join other groups that are relevent to your products/services/industry and share to those groups as well.  This is a great way to get your message out there and will help you get more good quality leads.
  2. Boosting Posts – Now you’re going to need a Facebook Business Page to do this, but this can be a very affordable way to get your message out there.  It’s very easy to set up and you don’t have to have alot of page likes to use it.  You simply post something relevant to your business and boost your post.  You can boost it for 7 days for anywhere from $5 to $25 (the choice is yours).  I recommend starting with a small budget and look at it every few days to see how you are doing.  If you want likes and comments on your post that would be a brand awareness campaign.  If you want leads then you need to go with a website link (landing page) and get people to go there.
  3. Solo Ads – are a popular way to reach out to your targeted audience via email without actually having a list of your own.  Think of it like renting a list.  Someone like myself with a large following of several thousand people can be targeted to for a fee of $30 to $100.  Most of these prospects are interested in what you have to offer and you will generally get anywhere from 15 to 25 fresh leads from just one solo ad campaign.  The only requirement here is that you hire a reputable marketer to send your email out and you will need to be a decent copywriter or hire one.  One of the best sites I have found for solo ads is Udimi. You can get started by clicking here.

I hope all the above helps you grow your network marketing business.  Keep in mind that you don’t need to master all the above to have success online, just a few marketing tactics will get you a steady flow of leads without breaking the bank without having to go out and cold call on people.

 


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

5 Cost-Effective Ways To Market Your Business Online

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.

 

 

5 Cost Effective Ways To Market Your Business Online…

Home Based Business, make money from home, making money from home, Online Marketing, social media marketing, , , , ,

Let’s be frank! Online marketing is not easy. You’re spending money, time, and energy hoping that something sticks and that you hopefully become the next big thing or you get some ROI on your investment. What works for my business isn’t going to necessarily work for another. You have to be creative, diligent, and always be watching to see what is working and what isn’t.

Not only is there a huge learning curve for beginners, but you have plenty of marketers coming after your wallet claiming to be experts in online marketing. If you decide to go at it alone, it will take you weeks, months, or even years to figure it out. If you hire someone you pray you made the right decision and don’t flush money down the toilet.

Personally, I have been marketing online since 2008 and have worked with many individuals and businesses on their online marketing. I wanted to take some time to share with you 5 of my favorite Cost Effective things you can do to market your business online that won’t waste your time or your hard-earned dollars if done correctly.

5 Cost-Effective Ways To Market Your Business Online

#1. Blogging — Even though blogging can takes months or even years to build up any sort of decent following, writing about things that are relevant to your audience can always increase traffic and in return get you more followers and customers for your business. If you choose to blog there are 2 things you will want to always remember — consistency leads to results and you will need to have patience — lots and lots of it. I personally, write 2 blogs for my business weekly (try to anyway). One is tailored for the solo entrepreneur and home based business professional and the other is tailored towards the small & mid-sized business owner. At times if it makes sense — I may share an article like this that could be relevant to both blogs. I have to admit it is harder than it sounds as you always have to scramble for good content and you need to be somewhat of a decent writer. If writing isn’t your thing you can always hire a freelancer to do it for you, or use an employee.

#2. Video Marketing— If you haven’t already consider setting up a YouTube Channel. This will be one of the best ways to reach out to people in your network and beyond. I really think that SEO (Search Engine Optimization) from Video is 10 times what it is for a website at least in speed. I can create a video and get it optimized in days vs. weeks, months, or years with a website. It’s hands down one of the cheapest and most effective ways to market your business. I have seen my clients including myself add hundreds and even thousands of dollars to their bottom line by simply creating a few videos and getting them to come up on the top of YouTube. I will add that this is a very competitive space, but if you learn how to optimize your videos or have a professional optimize them for you-you will be very pleased with the results. I have had a few videos come up #1 out of hundreds for search terms and this can be very beneficial for your business if done correctly.

#3. Email Marketing — Email marketing may not be what it once was years ago with all of the spam filters these days, but I still think that it is an effective way for you to stay in front of your customers and prospects on a regular basis. Like with blogging you will want to be consistent at least once a month, weekly, or bi-weekly. You will definitely want to sign up for one of the many email services to broadcast your emails (MailChimp, constant contact, Aweber, Icontact, etc.) My personal favorite is Icontact.com, but any one should work and they all cost about the same. Don’t be over the top with your marketing as many people will be turned off if you constantly send out emails. The key to email marketing is good copywriting skills (sales copy) and knowing the best times to send out your emails. If you’re promoting your business, probably not best to send out your emails on a Sunday. It’s also important to always be growing your email list. You want your subscriber base to grow so you have more people (hopefully targeted) to reach out to. One of the ways that we grow our email list is by giving away a free e-book on both of our websites.

#4. Social Media Marketing — If you’re running a business and you are not on at least Facebook (over 3 billion active users are now on Facebook worldwide), you are seriously jeopardizing the future of your business in my opinion. Those businesses that are active in social media will thrive in the future. I feel like a few years ago no one knew where it was really going, but today it shapes our lives from the news, to whats happening now, to sharing photographs of our latest vacation. It’s a phenomenon that is not going away anytime soon. Even if you don’t like it (and many people don’t) get involved if nothing less for your business. Your life depends on oxygen and water to survive. Your business nowadays depends on Social Media. Find one or two social media sites that you feel will best represent your business and be consistent and simply put yourself and your business out there. NO one ever made it big by playing it safe. This is your opportunity to share your business with the entire world and really connect with others in a much more personal way. Think of it like a giant party and you have an opportunity to not only promote your business but to make new friends.

#5 Content Marketing — similar to this site or even linkedin.com which now allows you the ability to publish articles. The great thing about using sites like medium or Linkedin to publish articles is it allows you the ability to share content beyond your social media networks, email, or blogs. A lot of times I will write my blog first on medium than copy and paste it to my blog. Make sure if you do copy & paste that you reference the article on your blog. I have found in the past that some of my best-written articles that got the most attention were not from my blogs, but from my articles that I wrote on these other sites away from my blog.

Well, there are 5 cost-effective ways to market online. I hope this helps you with your online marketing whether you are a newbie or a seasoned pro. Marketing is pretty much everything that happens prior to an exchange of money. If done well, it can make you a fortune, if done poorly it can waste a lot of time & money and in some cases even cost you your business. If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to myself or another online expert for help on making your business stand out in a noisy overpopulated online world.

This article was taken from another article that was posted by John Lowery  at medium.com
Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

The Top 10 Best Success Quotes of All Time

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.

 

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How To Get More Followers To Your Facebook Fan Page

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If you’re anything like me and want to use Facebook to market your business, you will need to set up a Facebook Business Page aka Fan Page. Why is this important? Because without it, you will have a difficult time promoting your brand, service, or product. The trick is what to do you do once you set up your page to get more followers?

To get more followers in the beginning you simply send a invite to everyone who is your friend on your personal page. This will get the ball rolling and should get you anywhere from 50 to 200 followers quickly. You also may want to post a status update on your personal page about your new fan page and/or group. You could also ask some of your friends with big followings or influencers if they would be willing to put a shout out for you. Once you do this — you are on your way.

Next you want to be sure that you post regularly. Always try and come up with good content and post once per day if you can. This will get people coming to your page often and should get you new followers weekly. I don’t think its necessary to post more than one time per day — less is bet on Facebook and consistency is very important.

If you plan on doing advertising to promote your page this is another great way to get followers. Keep in mind that you don’t want to pay too much per like, so test some different campaigns to see which works the best and try to keep each like to less than 50 cents each (preferably around 15 to 20 cents).

If you’re on Instagram make sure to connect your Instagram page to your Facebook Fan Page. This will also allow you to post pictures and videos from Instragram page directly to your Facebook Page and this should help you get more likes as well.
You may also try and follow some influencers in your niche from your Facebook Fan Page not your personal page and like and comment on interesting posts, this will also get you some likes.

If you really want to get a ton of followers fast you can always pay a social media expert to get you lots of likes. Typically you can pay anywhere from $50 to $1000 to jumpstart your page. The only downside with this strategy is it may be a lot of followers who really have no interest in your niche. I have used this strategy above with a few who just wanted a large following fast. If you do the latter strategy do not stop there always be promoting.
Finally, if you blog or do videos, make sure to always post those to your page as well. This is a great way to keep it interesting and build value with your audience on a regular basis.
If all the above seems too overwhelming or you simply just need a some direction you can always reach out to a social media expert to help implement some of these strategies for you and your business. Myself and my team are always available should you need any help email me at john@johnlowery.biz

This blog was copied from another article I wrote on http://medium.com

Why You Need a Social Media Marketing Strategy

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If you’re a business owner and thinking of now putting your business on a social media platform or if you have already done so, but are not getting the results you had hoped for. You need to read this post.

Social media is not a place where you constantly want to post advertisements about your business, its a place to share ideas, business achievements, and most importantly learn to engage with others.

Social Media isn’t just a fad.

Honestly, a few years ago I often wondered if all the popular social media sites would come to an end or lose their popularity. It is now becoming apparent that surely is not the case. In fact, many social media sites like Twitter, LinkedIn, Facebook, and most recently Snapchat (Snap Inc.) are now publicly traded on The NYSE and Nasdaq.

Your Social Media Strategy in The Beginning

It’s actually very simple, you are either going to promote YOU, your Business, or both. Whatever you decide — the most important thing you can do is not overwhelm yourself with too many sites. You need to pick one or two of your favorite social platforms and simply get active. How do you get active? Just post 1 or 2 times per day and connect with others. Engage in conversations and spend a few minutes per day liking and commenting on others posts. By doing this strategy you will slowly but surely begin to build up a presence and a following. Once you get to where you have over a few hundred followers on any platform you will begin to see more and more likes and engagement on your posts.

Your Social Media Strategy Later on (Automate)

Once your following grows and you are on more than a few platforms you will want to consider using tools to automate your posts. A few that I like to use on a regular basis are Hootsuite, Socialoomph, Klout, and Facebook App & Facebook Page Manager (for smartphone). By using some of these tools you will save yourself time and money. As your goal with social media isn’t just to connect with others, but to be smart with your time, so you don’t waste hours online moving yourself further away from your business objectives.

Be Real and Pay Attention

Make sure that you promote your business only around 20% of the time or if you need to do more that its more informative marketing. People on social media like to see things and share things that inform them. I can promise you that if you constantly market your business and don’t offer creative innovative content that you will lose your audience. You wouldn’t run a TV Station and constantly air commercials. If you plan on using social media to get customers for your business — really pay attention and don’t over do it. Make sure to track leads and updates (especially the ones that you are paying for) so you know which types of posts are getting the most engagement. If you find that your posts are getting little or no engagement than simply change it up. Just like anything learn and become more effective with your messaging and this should help you get more of the results that you are looking for.

If you like this post be sure to sign up for my free ebook “Social Media Tips & Tricks” on this page.

This article was retrieved on 3/27/17 from another article I wrote at http://www.medium.com

Top 10 Social Media Marketing Tips!

Branding, Online Marketing, social media marketing,

Top 10 Social Media Marketing Tips!

If you are on Social Media and are either promoting a business or thinking about it, you will want to be consistent in your activities. In this post I have posted 10 of my top 10 Social Media Marketing Tips to help promote your business on the different social media platforms.

  1. Don’t overwhelm yourself (pick 2 or 3 of your favorite Social Media Platforms)
  2. Be consistent (post daily or at least 2 to 3 times per week on each platform)
  3. 80/20 rule (80% of the time post personal or non-business related posts and 20% of the time post about your business)
  4. Connect often and engage (don’t just post — engage with your audience).
  5. Be creative (don’t post the same thing over and over. Try to come up with interesting content — pictures, quotes, things you enjoy)
  6. Be authentic — don’t be something you’re not. (If you don’t own a private jet — don’t pretend like you do, people need to relate to the real you.)
  7. Time management (don’t spend too much time on one platform. Get in and get out and engage with those that like and comment on your posts.)
  8. Know what you want to get in return for your efforts. (Figure out why you want to be on Social Media for Biz — is it for brand awareness, to get more followers, more customers, figure out why you are doing it. Don’t just being doing it because everyone else is.)
  9. Use 3rd party tools (important that you use 3rd party tools to streamline your social media marketing. A few to mention are http://socialoomph for twitter, http://hootsuite.com, and http://klout.com
  10. Have Fun! You wouldn’t go to a party and not have fun. Social Media is all about being at a party online — so make sure you have fun with it.

There are a few tips to get you going on social media. If you’d like to get more tips on Social Media Marketing make sure to pick up a free copy of my ebook on this site today.

This article was retrieved from another article I wrote on http://www.medium.com on 3/17/2017

Video Marketing on YouTube

Branding, Home Based Business, Online Marketing, social media marketing, Uncategorized, , , ,

Can you use YouTube to market your business online?  Yes, you can. In fact, I’ve got a few videos running right now that are getting me a steady flow of leads every day for my home based business. The thing I love about YouTube is that you can create a video once, put in a few search terms that people might use to find your video and then get up and walk away and never even touch the video ever again. I’ve done this time and time again and that is why out of all the popular ways there are to promote your business online this has to be my all-time favorite.

Unlike Google AdWords or Social Media you constantly have to stay on top of it and monitor it regularly until you get it right. It can take awhile to get it all on auto drive. Not so with YouTube, in fact if you make a handful of videos in your first few months on Youtube you should have a few that do well right away.

It’s pretty simple to get going, you just need a camera and a mic (most smart phones and computers already have). Make a short video 5 t0 10 minutes in length if possible. I find that videos over 15 minutes don’t get near the hits are engagement as the shorter ones. Don’t ask me why just what I have found the case to be.

Once you record your video and upload it add a good description and make sure to put your website in your description so people can get back to you. I get lots of comments and likes on my video’s but my goal is to get people to get on my email list, so I can build a long term relationship with them, but many will probably just subscribe to your video channel.

Not every video will be a hit, but I can promise you that if you stay consistent with it, you will make money from it.

If you’d like to learn more about how to benefit from using YouTube for your business make sure to pick up a copy of my new book “The Social Media Puzzle & How To Profit From It” on Amazon.com or Barnesandnoble.com

This blog was retrieved from an article I posted on http://medium.com on 3/13/17

Top Success Tips for Pinterest

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Pinterest is a catalog social media site of pictures and ideas from travel to business to the latest & greatest recipes to stir up your belly or even your love life.

Pinterest has been around since 2012 and currently has around 150 million active monthly users (mostly women). I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites.  Not unlike Instagram as you just post pictures (pin it).  In the

I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites and most fun too.  Not unlike Instagram as you just post pictures (pin it), but more informative.  In the pictures (you upload or share)  you must describe your picture so it shows up in The Pinterest Searches.  I’ve personally used Pinterest for recipes when cooking, making travel plans, and I personally love all the funny pictures, jokes, and quotes (great way to start your day with a big smile).  Here are some tips I have found useful for using Pinterest as a valuable tool to promote my businesses, blog, and brand over the past few years.

  • Pin Often (at least 1 time per day)  Post your own pics or find pics that are relevant to your brand or business.
  • Create Boards that grab people’s interests (a few of mine are: Cool Photos, The Truth Shall Set You Free, Places I’d Like To See, Social Media Tips & Tricks, Funny, and Get Healthy)
  • #Hashtags don’t matter on PInterest, but you must describe your picture in detail or know one will ever find it.
  • Boards & lots of them – pin to your boards regularly or they will get lost in SEO (Search Engine Optimization).
  • Set Up a Business Page on Pinterest (not personal) especially if you’re going to be using Pinterest for Brand Awareness.
  • Once you’re using Pinterest on a regular basis you’ll want to use Pinterest Analytics to see how you’re doing.
  • Engage with Others.  If someone reaches out to you or makes a comment don’t ignore.  You never know who your next customer might be.

If you’d like to get up to speed on Social Media Marketing make sure to download a free copy of my ebook on this website “Social Media Tips & Tricks for Business” and absolutely make sure to follow me on Pinterest.

How To Get More Twitter Followers

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How To Get More Twitter Followers

Having been pretty active on Twitter since 2008 and now up to over 150,000 followers, I think I know a thing or two about how to get more followers on Twitter. Here are some of my top tips on how you can get alot more followers on Twitter.

• Share news articles or blog posts that capture your attention.

• Tweet about something that is funny or makes you laugh.

• Share your feedback on a movie or TV show you just watched.

• Tweet about a sporting event.

• Tweet about something funny (love to tweet jokes).

• Ask for feedback before you make a major purchase (also do the same on your Facebook Personal Page)

• Ask questions.

• Definitely participate in Follow Friday #FF and recommend your favorite people to follow.

• Tweet about a company milestone.

• Recognize an employee who has done a good job.

• Tweet about a good book you’ve just read.

• Tweet about a Youtube video you like.

• Always Retweet others and share the love.

• Thank someone for following you.

• Thank someone for mentioning you or Retweeting you.

• Tweet about something you just learned.

• Tweet your favorite quotesUse #Hashtags whenever possible

• Use #Hashtags whenever possible

If you’d like to learn more about Social Media Marketing and how to monetize it for profitable financial gain, please pick up my latest book The Social Media Puzzle & How To Profit From It on Amazon or Barnes & Noble.