Tag Archives: Facebook

6 Ways To Improve Your Blog So You Get Seen

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If you are like me and have a blog for your business and/or like blogging from time to time or on a regular basis it’s important that you learn a few things about not only promoting your blog but also making sure that your blog gets good SEO (Search Engine Optimization) and is seen by others.  Here are 6 ways that you can improve your blog to make sure it gets seen.

6 Ways To Improve Your Blog So You Get Seen.

  1. Install a good SEO Plug-in.  There are many to choose from but my favorite is Yoast. It’s very simple to use and has many great features, but the most important one is keywords.
  2. Highlight Keywords and tag them.  Make sure to “Bold” any keywords on your blog at least one time and tag them.
  3. Do some keyword research.  There is a great tool by Google called Keyword Planner which will show you which keywords are most popular based on the relevance of your blog post.  Don’t just go for popular, but make sure your keywords are relevant to your post.  I’d recommend setting up an Adwords Account if you don’t already have one even if it is just a free one  If so that you can use this great tool.  If you need help with using it, I recently made a video on it and you can view it by clicking here. 
  4. Choose one keyword, then include it in your post permalink, title, and first sentence.  This is very important for SEO.  Just look at the permalink of your post and make sure the title is included.  For this post, I pretty much made my post about blogging, the blog would be in my title, first sentence, and permalink.  It really needs to be in all 3 for your blog to get indexed well.  Make sure that your keyword is included in the body of your post a few times as well.  I usually just “bold” the first time I use the keyword, but it probably doesn’t hurt to “bold” it throughout.  Keywords are the juice of your blog and need to be included in the “tags’ section if you use WordPress or in a Keyword Tool if you have The Yoast Premium Plug-in. This way, you potentially increase their importance as far as search engines are concerned
  5. Be sure to offer ways for people to subscribe to your blog.  We give away a free E-book, have a few pop-ups on different pages, and a contact us page.
  6. Lastly, make sure that everytime you blog that you always share your posts on Facebook, Twitter, Pinterest, and Linkedin or any social media site that would be relevant to your blog.

     If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

    *This article was copied from my other blog at http://jtlmedia.net/2018/04/03/6-ways-to-improve-your-blog-osts-so-you-get-seen/

    If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

    This article was posted by John Lowery
    Skype: jtlmusic
    Email: john@johnlowery.biz
    Facebook – Facebook.com/johnloweryfanpage

3 Online Marketing Tips To Help Your Network Marketing Business

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It used to be back in the old days if you got involved in network marketing you would need to make a list of 20 or 30 people you knew and then approach them about your new product or service.  This will usually only work if you have a good sphere of influence and a network of people who have open mindsets and a disposable income to spend.  Once you go through your network you are left with nothing to do or the dreadful thought of having to go out and talk to strangers.  Unless you’re a unique individual the idea of cold calling in person or on the phone is pretty disheartening for most of us.  My thought process is if I do something and it’s super painful – I’m probably not going to attract the right people to my business.  So with that being said here are 3 more online network Marketing Tips You Can Use To Help Your Business.  This is a follow up to my last blog 5 Cost Effective Ways To Market Your Business Online.

3 Online Marketing Tips To Help Your Network Marketing Business

In my last blog post I shared 5 things that you can do online to market your business.  In todays post, I wanted to share 3 other things you can do.  If you have not yet read my other post you can click on it here.

  1. Facebook Groups– Facebook now has over 2 Billion Active Users worldwide and I find this to be the best place out of all The Social Media Networks to get partners for your business.  Create a Facebook Group that is relevant to your business.  I have created several and one of the most popular ones is Become an MLM Superstar.  I think this group has over 3,000 members (mostly people interested in networking who are outside of my personal network).  It’s my group so I get to control what gets posted and I can post anytime I want to this group.  I usually will use this as a way to advertising my blog vs.spamming links.   So if you write an article or your company comes out with a new product this is a great way to share it.  If you’d like to join my group on Facebook Click here.   It’s also a good idea to join other groups that are relevent to your products/services/industry and share to those groups as well.  This is a great way to get your message out there and will help you get more good quality leads.
  2. Boosting Posts – Now you’re going to need a Facebook Business Page to do this, but this can be a very affordable way to get your message out there.  It’s very easy to set up and you don’t have to have alot of page likes to use it.  You simply post something relevant to your business and boost your post.  You can boost it for 7 days for anywhere from $5 to $25 (the choice is yours).  I recommend starting with a small budget and look at it every few days to see how you are doing.  If you want likes and comments on your post that would be a brand awareness campaign.  If you want leads then you need to go with a website link (landing page) and get people to go there.
  3. Solo Ads – are a popular way to reach out to your targeted audience via email without actually having a list of your own.  Think of it like renting a list.  Someone like myself with a large following of several thousand people can be targeted to for a fee of $30 to $100.  Most of these prospects are interested in what you have to offer and you will generally get anywhere from 15 to 25 fresh leads from just one solo ad campaign.  The only requirement here is that you hire a reputable marketer to send your email out and you will need to be a decent copywriter or hire one.  One of the best sites I have found for solo ads is Udimi. You can get started by clicking here.

I hope all the above helps you grow your network marketing business.  Keep in mind that you don’t need to master all the above to have success online, just a few marketing tactics will get you a steady flow of leads without breaking the bank without having to go out and cold call on people.

 


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

5 Cost-Effective Ways To Market Your Business Online

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.

 

 

How To Get More Followers To Your Facebook Fan Page

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If you’re anything like me and want to use Facebook to market your business, you will need to set up a Facebook Business Page aka Fan Page. Why is this important? Because without it, you will have a difficult time promoting your brand, service, or product. The trick is what to do you do once you set up your page to get more followers?

To get more followers in the beginning you simply send a invite to everyone who is your friend on your personal page. This will get the ball rolling and should get you anywhere from 50 to 200 followers quickly. You also may want to post a status update on your personal page about your new fan page and/or group. You could also ask some of your friends with big followings or influencers if they would be willing to put a shout out for you. Once you do this — you are on your way.

Next you want to be sure that you post regularly. Always try and come up with good content and post once per day if you can. This will get people coming to your page often and should get you new followers weekly. I don’t think its necessary to post more than one time per day — less is bet on Facebook and consistency is very important.

If you plan on doing advertising to promote your page this is another great way to get followers. Keep in mind that you don’t want to pay too much per like, so test some different campaigns to see which works the best and try to keep each like to less than 50 cents each (preferably around 15 to 20 cents).

If you’re on Instagram make sure to connect your Instagram page to your Facebook Fan Page. This will also allow you to post pictures and videos from Instragram page directly to your Facebook Page and this should help you get more likes as well.
You may also try and follow some influencers in your niche from your Facebook Fan Page not your personal page and like and comment on interesting posts, this will also get you some likes.

If you really want to get a ton of followers fast you can always pay a social media expert to get you lots of likes. Typically you can pay anywhere from $50 to $1000 to jumpstart your page. The only downside with this strategy is it may be a lot of followers who really have no interest in your niche. I have used this strategy above with a few who just wanted a large following fast. If you do the latter strategy do not stop there always be promoting.
Finally, if you blog or do videos, make sure to always post those to your page as well. This is a great way to keep it interesting and build value with your audience on a regular basis.
If all the above seems too overwhelming or you simply just need a some direction you can always reach out to a social media expert to help implement some of these strategies for you and your business. Myself and my team are always available should you need any help email me at john@johnlowery.biz

This blog was copied from another article I wrote on http://medium.com

How To Recruit for Network Marketing on Facebook

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I used to do a 100% of my recruiting for network marketing on Facebook and MySpace before it imploded. I realized recently that I have really gotten away from it for a few years now.  It was so powerful a few years ago it wasn’t uncommon for me to sponsor 15 to 20 people per month by just using social media mainly Facebook. So today, I want to share with you some tips on how to get people interested in your business via Facebook.  I know these tips still work as I tested them last month and sponsored a few people using some of these tactics.

Post something about your business without a link to your business, but maybe a blog or just something to spark some curiosity.  I find that this usually works better than just posting a link to my company website.

Top Tips for How To Recruit with Facebook

Get in the habit of connecting or re-connecting with 3 to 5 people per day and watch your business grow. Who wants to join me in reaching out to 5 people per day on Facebook? And this isn’t about spamming, but actually sending out messages to people you have as friends or new friends.  Just simply introduce yourself and ask your new or old friend about what they are up to.  Again, you are not even mentioning your business unless they ask you about it.  Then and only then would you even mention it.  Just send a message with the following, “Hey John, it’s been awhile since we last connected, what are you up to these days?”

Start a Facebook Group for network marketers.  I started a group called “Become an MLM Superstar”.  I’ve definitely sponsored at least a handful of people from this group and it’s a great way to connect with others who may not join your business, but definitely are like-minded for the most part.

Just be consistent in your activity.  If you’ve only got a few minutes per day, maybe you set a goal to just reach out to 2 or 3 new people per day.  My goal is to go for reaching out to 5 new people per day with no ulterior motive except that I am looking for people who have similar interests (networking, business owners, music, entrepreneurs).

If you need a little more help with using the tactics above that I mentioned, please watch the video below to see how this could work for you.

How To Recruit For Network Marketing on Facebook

If you feel like you need help with this or some training on how to do it, feel free to reach out to me at john@johnlowery.biz or pick up a copy of my book on Amazon “The Social Media Puzzle & How To Profit From it”.

Get More Business By Boosting Your Posts on Facebook

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A few years ago I began to boost my posts on my Facebook Business Page. Not because I really wanted to, but because I figured that with around 10,000 followers at the time it was apparent to me that only 2 to 5% of my followers were going to see my posts.

When I first got on Facebook back in 2008 it was not uncommon for most of your followers to see your posts, but nowadays that just doesn’t happen. I think it is even worse with the Facebook Business Pages vs. The Facebook Personal Pages.

So which posts do you post and so forth? I would recommend anything that is business (marketing related) be boosted straight away. You can do this for as little as $15 per week ($2 per day per post). If you’d like to do a boost on a non-business related post where there is no call to action than only boost those posts that are getting a big response rate (Facebook will actually send you a notification). Keep in mind that by boosting your posts you are doing 2 things — hopefully getting someone to opt-in to your email list if you are doing a marketing post (always post links to take people to a squeeze or capture page). And if you are boosting posts that don’t have a call to action (non-business) you are doing this to either get more engagement or more followers.

Since this can be a bit costly to build up your online presence over time you need to know pretty much what it is you are after before you boost your post. You also need to set aside a budget. You can start with as little as $60 per month. I would recommend test marketing in the beginning and stay on top of it every few days, so you don’t spend too much too soon.

I personally always target my posts to audiences whom I feel would be most interested in the post. For example, if the post is about cold calling on the phone, I may reach out to salespeople, realtors, or network marketing professionals. If the call to action is for weight loss products, I would probably reach out to people who have expressed interest in weight loss products. Or if I’m promoting plumbing services, I’m only going to reach out to people in my local area. Once you know your market, you can have lots of fun with boosting posts and get a lot more traction than you can with a non-boosted post. It’s the difference of having only 100 people see your post or up to a 100,000.

If you’re looking to get more followers never boost your post to your existing audience, always target new people outside your existing network. If you are looking to get more sales or expand your email list than it’s perfectly ok to just simply boost your post to your existing followers.

When you click on the boost your post button it will allow you to pick geographical areas (globally), interests, and/or if you just want to post to your current followers.

Hope this helps, you get more sales more followers and grow your brand on Facebook.

This blog was retrieved from an article I wrote on http://www.medium.com on 4/19/2017

How Much Time Should I Devote To Social Media Daily?

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How much time should I devote to social media daily?

It all depends on what your goals are and what you want to accomplish.  I know professionals who work from home who spend hours on Social Media for business and people like myself who spend maybe an hour or less per day on average.  But here is what I do know.

If you are not consistently posting on any of the major social media sites – you will not have a lot of success on Social Media if you are trying to promote yourself or your business.

Having made quite a bit of money in the past by using Social Media for my business endeavors here are a  few things I recommend to get the biggest bang for your buck.

  1. Don’t waste time too much time looking around.  Just like shopping know what you’re going in for and get out as quickly as possible.
  2. Post at least 1 to 2 times daily on Facebook, Instagram, and Pinterest and up to 6 times daily on Twitter.
  3. Like and retweet what others have to say (don’t just promote you).
  4. If you’re on a tight schedule – set a timer for 15 or 30 minutes (repeat daily)
  5. Have applications on your smart phone that allow you to post or engage at slow times throughout the day (standing in line at the grocery store, post office, on work break, etc.)
  6. Just like anything else to be successful, you must put some time and energy into it to get anything in return.

I think the 3 most important questions to ask yourself as it pertains to Social Media for your business is – What do I want to accomplish from it? How much time am I willing to put into it?  How much am I willing to spend?

If you’d like to get more information on how to be successful on Social Media.  You can pick up my new book “The Social Media Puzzle & How To Profit From it” on Amazon and Barnes & Noble.

The Importance of #Hashtags

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If you’re using Facebook, Twitter, Pinterest, LinkedIn or Instagram these days for business, you might want to consider using #Hashtags as much as possible in your posts to get recognized in the searches on those sites. What are hashtags? Hashtags are those symbols that look something like this (#) and are usually followed by whatever the user wants to show up in the searches like #quotes, #blog, or #weightloss. Whatever your status updates pertain to, make sure to use (#) as often as possible, especially on Instagram and Twitter. This will not only get you more followers but will also get you more activity on your latest posts. Of course, nothing beats a large marketing budget to advertise your posts (upcoming chapter), but if you are on a limited budget, or just starting out, this is a great way to build up your presence on Social Media. If you’re like me and use Twitter a lot, make sure to Retweet posts with hashtags as this will help you get more followers as well. Just like in most everything – the more eyeballs that follow your business, the more biz you will get.

Also, it’s important that your hashtags are relevant to your status updates. If you’re posting something about weight loss, you probably don’t want to put #ladygaga in there. The whole thing with Social Media is engagement into your posts – connecting and building a relationship with your following.

Make your hashtags short and understandable. In other words, don’t use hashtags for things like #thisiswaytoolongforanyonetoread. go with things like #happy #funny #quotes #weightloss #gym #fitness.

Make a habit of putting hashtags in your status updates, especially on Twitter and watch your following begin to grow.  It’s also important to only #hashtag keywords in your post or relevance.  For example, if you post a quote, I always end my post with #quotes even though I didn’t mention anything about quotes per say in my message, but it is relevant being that what I posted was a quote.  If I post something like “Watching The Seattle Seahawks destroy the Detroit lions”, I would probably hashtag #SeattleSeahawks #DetroitLions and something of relevance like #NFL or if it’s a primetime game #mondaynightfootball.

If you’re using picture based sites like Pinterest and Instagram it’s important that you not only use hashtags in your posts, but also include a detailed description describing your picture.  This is the only way you picture will ever appear in the search engines of Pinterest or Instagram (since these sites are for posting images).  If you just post a picture with no description or hashtags you’re pretty much guaranteed that nobody will ever find your post.  There is still a debate out there on whether this is as important for Facebook, but I do it anyways.

So get in the habit of putting as many #hashtags into your posts as possible and this will help you get more likes and followers on Social Media especially on Instagram and Twitter.

If you’d like to get better at Social Media and begin to profit from it.  Please pick up a copy of my latest book “The Social Media Puzzle & How to Profit From It” at Amazon and Barnes & Noble.

The Social Media Puzzle

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I’ve been involved in Social Media and Online Marketing in some way shape or form since 2008 and have trained people and consulted with business owners on how to effectively market their message in a noisy online world. With so many business owners using social media nowadays to market but not getting the results that they want, I felt it was time to shed some light on the subject.

I recently met with the owner of a Digital Marketing Agency and he shared with me that the highest spend on all advertising in 2017 for Small Business Owners was going to be on Social Media Advertising. I was down at The Bagel Shop the other day and on the cash register, there was a sign to follow us on Instagram and like us on Facebook. If a bagel shop is using social media to help their business, then chances are that you should be too.

The social media landscape is opening up like we have never seen before and it is becoming more important than ever for business owners, celebrities, and just about everyone with a message to ensure they are effectively using Social Media. For the first time in 8 years of being on Social Media, I felt that it was time to share my experiences and provide a how-to guide that can help others with their business.

Businesses and professionals that embrace social media and use it well, will not only benefit from it on a brand awareness level but will profit from it. The most important thing you can learn from The Social Media Puzzle & How To Profit From It is how to be more successful in your social media marketing, how to be more consistent with it, and how over time you will profit from it. It has been said that facts tell and stories sell – and social media gives everyone the opportunity to tell a new story every single day.

To learn more about The Social Media Puzzle & How To Profit From It download a preview or order direct from Amazon or Barnes & Noble.