Category Archives: business

What Is Content Marketing

business, Online Marketing, , , , , ,

What Is Content Marketing?

If you have a business and you are trying to attract clients, sales, or you are building your brand online you must consider Content Marketing. What is Content Marketing? Content Marketing is basically posting content on your Social Media Channels (Facebook, Instagram, Twitter, etc..), or sharing articles like this one, or stories on your blog. It can also involve webinars, podcasts, and giveaways.

The great thing about content marketing is it rarely costs you any money upfront and you can reach a wide audience through your network by sharing your posts and getting others to share as well. Your blog works pretty similar and allows the same ability. The nice thing about blogging is it can create some pretty good SEO (Search Engine Optimization). You can blog by writing or even set up a YouTube Channel and create Videos. I personally, have always had my best success with video, but I enjoy writing as a hobby, so I tend to just like to write more and keep my creative juices flowing.

What is a Content Marketing Strategy

A content marketing strategy involves putting out relevant copy or subject matter to what it is you are marketing. If you’re running an online jewelry store than most all your posts or your content is going to be tailored towards your store. This will not only help engagement, but also help take people through the sales process. As you are consistent in your posting on Social Media Sites (2 to 3 times a week) and blogging a few times per month you will begin to start attracting more and more people to your business. This may seem like a long approach, but in time by consistently planting seeds the harvest will happen.

By creating quality content that is directed towards your targeted audience you will be attracting the right people who have an interest in what is you are selling. People don’t necessarily buy for the best price, they buy from people they like and trust.

As the saying goes, “Facts tell, stories sell”. By doing content marketing you are always telling a story and whether you believe it or not, people are watching you. So become good at telling a story and your business will grow over time.

Types of Content Marketing

As mentioned above you can share posts, you can share pictures, you can share blogs or articles, you can share videos, you can also share E-Books, giveaways, webinars, podcasts, etc. The above is all part of content marketing.

Retargeting Content

One strategy that can work well is finding influencers in your field to share your posts, if you know them you may even seek to tag them to get their attention or ask permission if it would be ok to tag them in a post. You can also share your posts in Facebook Groups that are specific to your industry. We belong to several groups in different industries and are marketing constantly for our clients. The goal with retargeting is to get your content shared beyond your own network.

The Benefits of Content Marketing

It increases traffic. The more content that you produce the more likely it will become visible online. This is why we always tell our clients to be posting at least 2 or 3 times per week on Social Media Sites and blogging at least a few times a month, so that you are always out there.

It can help boost sales. If you are always out there, you’ll have a better chance that people are going to come across your social media channels and website which will naturally lead to more sales. And the best part is for most content marketing it doesn’t cost anything to promote.

It builds strong customer relations. We always like to use quotes, pictures, and sometimes even jokes to make our audience laugh. Have fun with it. If you’re having fun, so will others. Don’t go crazy with just promoting items from your business or store, but use the 80/20 rule where 80% of what you put out there is value based and the other 20% is actual sales oriented material. You don’t want to not ever put out ads or ask for sales through promotions, coupons, etc…But make everything you do enjoyable for your prospects or customers so they have to eventually do business with you or better yet — they want to. People buy from people they like and trust — it’t that simple. So become likeable and share your knowledge and expertise while having fun.

In Closing — The Benefits of Content Marketing

Stand out in the search engines — when you write or create content you will have a much better chance of having people find you in the search engines and this will naturally lead to more business.

Build Your Brand — by being out there you will become an expert in your niche and will be sought out by others.

Build Value — Educate and inform your audience vs. always be selling. Become someone who is valuable in your niche and always focus on giving more value to your customers. The customer experience will never be forgotten good or bad.

Earn Trust — It’s always easier to trust a brand that is out there creating content frequently vs. one that is rarely out there or never out there at all.

This article was retrieved from another article that I wrote online at https://medium.com/@johnlowery_87912/what-is-content-marketing-58777db938e6

If you feel like your business needs help with marketing or you need money making tips — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

The 20 Best Marketing Quotes To Inspire Your Business

business, , , ,

This article gives you Twenty of the most inspirational marketing quotes from top digital marketing thought-leaders.

May their words of wisdom inspire you to more profits!

1. “Content is fire, social media is gasoline.” – Jay Baer“

2. “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith

3. “The best marketing doesn’t feel like marketing.” – Tom Fishburne

4.  “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas

5.  “If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink

6.  “Not viewing your email marketing as content is a mistake.” – Chris Baggott

7.  “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

8.  “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

9.  “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel

10.  “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

11.  “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

12.  “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

13.  “Social media allows big companies to act small again.” – Jay Baer

14.  “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg

15.  “Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.”  Cyrus McCormick

16.  “The best marketing doesn’t feel like marketing.” Tom Fishburne

17.  “Ignoring online marketing is like opening a business but not telling anyone.” Author Unknown

18.  “A brand is no longer what we tell the customer it is – it is what the customers tell each other it is.” Scott Cook

19.  “A bad website is like a flat tire, you can’t go anywhere until you change it.” Author Unknown

20.  “The man who stops advertising to save money is like the man who stops the clock to save time.” Thomas Jefferson

If you feel like your business needs help with marketing — always feel free to reach out to me or another online expert for help on making your business stand out in a noisy overpopulated online world.

This article was retrieved from another one of my websites at http://jtlmedia.net/2018/06/14/the-20-best-marketing-quotes-to-inspire-your-business/  
Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

Success Tips To Help You Build Your Business and Pace Yourself

business, daily routine, Health & Wellness, Home Based Business, make money from home, network marketing, personal development, productivity, sales, starting a business, the law of attraction, time management, , , , , , , ,

If you have ever started a business or you are thinking about it just remember, it takes time and sometimes or should I say it will usually take longer than you think.  One of the greatest lessons that I have learned in business is that you must pace yourself.  I hear so many stories of entrepreneurs working crazy hours (sometimes twice as much as a full-time employee) when starting a business and truthfully, it will take an obscene amount of work at times, but what you have got to do is learn to pace yourself.  You would never run a marathon at full speed and building a business is a marathon.  It’s not so much how fast you finish, but that you actually finish the race as so many don’t.  In the tips below I share ways to pace yourself, so you not only don’t burn out, but you won’t quit.

“The hare can get you going, but the tortoise will finish the race.” author unknown

So here are some tips to build your business and help you stay in the race long enough to succeed.

  1. Set monthly, quarterly, and annual goals (write them down, something happens to the subconscious when you write your goals down.  Don’t type them, get out a pad and paper and write them down.)
  2. Set daily tasks and always give attention to the most important ones first (80/20 rule).
  3. If your business requires that you prospect or cold call, set aside an hour or two per day to do some calls.  Honestly, you’re probably only good for 2 to 3 hours a day of cold calling or following up on leads at the very most.
  4. Always look at your calendar to see who you need to follow up with.  Very rarely will anyone do anything without follow up (the fortune is in the follow up as they say).
  5. Exercise regularly (you must take care of your health if you are going to stay in the game.  Set aside 30 minutes to an hour per day to walk, hike, surf, hit the gym.)
  6. Eat right (your diet is so important and will give you more energy and focus throughout the day).
  7. Sleep (get plenty of rest, rest is important and you will need it for focus and stamina.)
  8. Pray daily – If you don’t believe in God try and find faith in something other than yourself because that faith is going to keep you going strong when you feel like quitting the race, which will happen a lot more than you think.
  9. Meditate daily.  Set aside 15 to 20 minutes per day to meditate, your mind & spirit need to calm themselves.  This will gets you in a good vibration and with good feelings, you will repel negativity and connect with better quality people which you need to be successful in business.)  If you’re constantly worried, anxious, and rushed those are the type of people you will attract.  Learn to be calm cool and collected.  It will take practice, but you really want to get this one.
  10. Read.  Set aside a few minutes per day to read.  I personally like to read first thing in the morning as I notice it helps me stay focus.  Discipline yourself to read 10 pages per day.
  11. Set aside a time of day to do emails and social media.  I recently took Facebook off of my mobile phone and don’t have my business emails on my mobile phone either.  This forces me not to look at Facebook or emails when I’m away from my computer.
  12. Consistent activity.  Be consistent and don’t waste time with your activities.
  13. Slow & deliberate – be slow and deliberate in everything you do.  If you move too fast you will make costly mistakes and truthfully in business, you are trying to control your losses while increasing your profits.

Hope these tips help you while you build your business, many of these tips aren’t even business related, but will apply to most any business if you plan on being around in 2, 3, or even 5 years.  Think of it like charging your phone battery every night before you go to bed.  Your body and your mind needs these things and so does your business.  I have personally been completely self-employed for 8 of the past 10 years and don’t know too many who are still in the game.  I know a few who have hit the big time, but most of the people I know who were self-employed at one time are back at their jobs, bankrupt, or have dropped off the face of the earth.

If you’d like to create some additional income or would like to start your own home based business feel free to visit  http://workwithjohn.biz


Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

How To Get Financially FREE.

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook or any of the other Social Media Sites.