Learning How To Brand Yourself Online
is one of the most important things you can do to promote your business or your career. Today it’s more important than ever to learn to brand yourself online. Over 1 Billion names are googled everyday, so unless you live under a rock you’ve probably had some google you. Just over a year ago, someone had taken my identity and used my image on a dating site and was soliciting women for money. Luckily, the women were smart enough to figure out who the man was and who I was and I received several emails from some of these women notifying me of this impersonator and I was able to contact the dating site. Fortunately, I haven’t heard from anyone in awhile, so my attempt to put a dagger in the situation worked.
Hopefully, you won’t ever get someone using your identity online or offline without your permission, but it is possible in todays world. With that being said, on the bright side you can use the internet to promote your brand, which I call YOU Inc. Your brand is basically who you are in a nutshell and is first before your career, job, or whatever. The trick with branding is to market YOU the best way you can to an audience online through social media, blogging, or ads to build a fan base. by building a fan base, just like with celebrities you can market products to them. There is a reason why Kim Kardashian can earn several thousand dollars for just 1 tweet. Its because she has created a multi-million dollar Brand.
You are essentially doing the same thing as Kim Kardashian on a much smaller scale as most don’t have a film crew and a major network following them around. But I have seen individuals do a good job branding themselves to different industries like – network marketing, cooking, skin care, and wine to name a few other industries beyond entertainment.
I think the most important thing to do when building your brand is to focus on the 80/20 rule. Create a blog, Twitter, Youtube channel, Instagram, and Facebook Fan Page and simply get to work. Try to operate your brand like a major network and keep it interesting and always be engaging with your audience. If you’re going to build a brand online you will need to be consistent and always be putting up interesting posts and engaging with your audience. Over a period of time by doing all the above you should begin to see your audience and wallet begin to grow.
If you’re not sure where to begin and you want to create a Brand. I heard a great piece of advice from a man who started an online wine show Gary Vaynerchuk. He said to find something you are passionate about (in his case wine) and just start blogging about it. You can either write it or put it on Youtube. In my case its been mainly personal development and marketing tips. But try to narrow it down to something and just go for it.
If you think you need help setting up a brand, I have personally worked with quite a few individuals helping them set up their online brand. Feel free to contact me for a free 30 minute coaching session if you want to take your Brand up a notch at email@example.com