Category Archives: make money from home

5 Cost Effective Ways To Market Your Business Online…

Let’s be frank! Online marketing is not easy. You’re spending money, time, and energy hoping that something sticks and that you hopefully become the next big thing or you get some ROI on your investment. What works for my business isn’t going to necessarily work for another. You have to be creative, diligent, and always be watching to see what is working and what isn’t.

Not only is there a huge learning curve for beginners, but you have plenty of marketers coming after your wallet claiming to be experts in online marketing. If you decide to go at it alone, it will take you weeks, months, or even years to figure it out. If you hire someone you pray you made the right decision and don’t flush money down the toilet.

Personally, I have been marketing online since 2008 and have worked with many individuals and businesses on their online marketing. I wanted to take some time to share with you 5 of my favorite Cost Effective things you can do to market your business online that won’t waste your time or your hard-earned dollars if done correctly.

5 Cost-Effective Ways To Market Your Business Online

#1. Blogging — Even though blogging can takes months or even years to build up any sort of decent following, writing about things that are relevant to your audience can always increase traffic and in return get you more followers and customers for your business. If you choose to blog there are 2 things you will want to always remember — consistency leads to results and you will need to have patience — lots and lots of it. I personally, write 2 blogs for my business weekly (try to anyway). One is tailored for the solo entrepreneur and home based business professional and the other is tailored towards the small & mid-sized business owner. At times if it makes sense — I may share an article like this that could be relevant to both blogs. I have to admit it is harder than it sounds as you always have to scramble for good content and you need to be somewhat of a decent writer. If writing isn’t your thing you can always hire a freelancer to do it for you, or use an employee.

#2. Video Marketing— If you haven’t already consider setting up a YouTube Channel. This will be one of the best ways to reach out to people in your network and beyond. I really think that SEO (Search Engine Optimization) from Video is 10 times what it is for a website at least in speed. I can create a video and get it optimized in days vs. weeks, months, or years with a website. It’s hands down one of the cheapest and most effective ways to market your business. I have seen my clients including myself add hundreds and even thousands of dollars to their bottom line by simply creating a few videos and getting them to come up on the top of YouTube. I will add that this is a very competitive space, but if you learn how to optimize your videos or have a professional optimize them for you-you will be very pleased with the results. I have had a few videos come up #1 out of hundreds for search terms and this can be very beneficial for your business if done correctly.

#3. Email Marketing — Email marketing may not be what it once was years ago with all of the spam filters these days, but I still think that it is an effective way for you to stay in front of your customers and prospects on a regular basis. Like with blogging you will want to be consistent at least once a month, weekly, or bi-weekly. You will definitely want to sign up for one of the many email services to broadcast your emails (MailChimp, constant contact, Aweber, Icontact, etc.) My personal favorite is Icontact.com, but any one should work and they all cost about the same. Don’t be over the top with your marketing as many people will be turned off if you constantly send out emails. The key to email marketing is good copywriting skills (sales copy) and knowing the best times to send out your emails. If you’re promoting your business, probably not best to send out your emails on a Sunday. It’s also important to always be growing your email list. You want your subscriber base to grow so you have more people (hopefully targeted) to reach out to. One of the ways that we grow our email list is by giving away a free e-book on both of our websites.

#4. Social Media Marketing — If you’re running a business and you are not on at least Facebook (over 3 billion active users are now on Facebook worldwide), you are seriously jeopardizing the future of your business in my opinion. Those businesses that are active in social media will thrive in the future. I feel like a few years ago no one knew where it was really going, but today it shapes our lives from the news, to whats happening now, to sharing photographs of our latest vacation. It’s a phenomenon that is not going away anytime soon. Even if you don’t like it (and many people don’t) get involved if nothing less for your business. Your life depends on oxygen and water to survive. Your business nowadays depends on Social Media. Find one or two social media sites that you feel will best represent your business and be consistent and simply put yourself and your business out there. NO one ever made it big by playing it safe. This is your opportunity to share your business with the entire world and really connect with others in a much more personal way. Think of it like a giant party and you have an opportunity to not only promote your business but to make new friends.

#5 Content Marketing — similar to this site or even linkedin.com which now allows you the ability to publish articles. The great thing about using sites like medium or Linkedin to publish articles is it allows you the ability to share content beyond your social media networks, email, or blogs. A lot of times I will write my blog first on medium than copy and paste it to my blog. Make sure if you do copy & paste that you reference the article on your blog. I have found in the past that some of my best-written articles that got the most attention were not from my blogs, but from my articles that I wrote on these other sites away from my blog.

Well, there are 5 cost-effective ways to market online. I hope this helps you with your online marketing whether you are a newbie or a seasoned pro. Marketing is pretty much everything that happens prior to an exchange of money. If done well, it can make you a fortune, if done poorly it can waste a lot of time & money and in some cases even cost you your business. If you feel like you would rather stay away from marketing and focus more on the things you are good at — always feel free to reach out to myself or another online expert for help on making your business stand out in a noisy overpopulated online world.

This article was taken from another article that was posted by John Lowery  at medium.com
Skype: jtlmusic
Email: john@johnlowery.biz
Facebook – Facebook.com/johnloweryfanpage

More Resources For You:

The Top 10 Best Success Quotes of All Time

Pick up a copy of John’s book

The Social Media Puzzle & How To Profit From it available on Amazon.

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The Tax Benefits of Starting Your Network Marketing Business

The Tax Benefits of Starting Your Network Marketing Business

Making money in network marketing may seem difficult in the beginning, but it can be done.  Most enter the profession thinking of it the same way as a job – trade your time and get paid by the hour.  Keep in mind when you trade your time for dollars you are renting your time and not building any equity in a business or a job.  Most people fall into the employee mindset and have a difficult time working for anyone or anything without being paid by the hour.  You are also taxed on every dollar you make immediately as an employee whereas a business owner you are taxed on only the money that is left over after all of your expenses.  So the quickest way to make money in network marketing is to do it through taxation if you have a job and are already having taxes pulled out of your paycheck.  You now have the opportunity to write off everything you use for business – cell phone, business cards, transportation, gas, home office, meals, product, advertising, etc…  Get in the habit of keeping all of your receipts and change your filing status with your HR Department at your job and add a few more dependents and you will get an instant pay raise from The Federal Government.  This will immediately put a few extra bucks into your pocket every month.  I am not an accountant, so if you have one you may want to check with them, but most are familiar with the tax laws in our country and how they usually benefit the self-employed and having a home-based business would put you into this category.  One of my first mentors in the network marketing profession who had made millions would require every new person he sponsored to open up a tax file and begin saving all of their receipts.  Even if you don’t sponsor anyone, but actually put in the time to build your business and show the government that you are making an attempt to make money you will still benefit greatly from having a home-based business.  but actually put in the time to build your business and show the government that you are making an attempt to make money with your business you will still benefit greatly from having a home-based business.  My fiance who has been with the same company for 16 years was advised by her own accountant to start a

One of my first mentors in the network marketing profession who had made millions would require every new person he sponsored to open up a tax file and begin saving all of their receipts.  Even if you don’t sponsor anyone, but actually put in the time to build your business and show the government that you are making an attempt to make money you will still benefit greatly from having a home-based business.  My fiance who has been with the same company for 16 years was advised by her own accountant to start a home-based business to help with her tax burden.  So whether it be network marketing or landscaping, everyone should have a part-time home based business in my opinion.  It just makes perfect sense and will save you money on the money you pay in taxes, plus put a few extra bucks into your pocket each and every month with minimal effort.

If you don’t have a full-time or part-time job like 80% of the people entering our profession than you are either self-employed, retired, or unemployed.  Either way, you will still want to keep receipts for everything pertaining to your business.  This is by far the quickest way to put money into your pocket in network marketing.  All your expenses will go against any of the income you generate with your network marketing business and other income streams.

To learn more about the tax benefits of network marketing click here to watch an overview by Sandy Botkin CPA a seasoned tax accountant, former legal specialist with The Internal Revenue Service, and author of The Best Selling Book, “Lower Your Taxes BIG TIME”.

In closing, it is hard to say anything positive about paying taxes. It always hurts but we all have to do it. The good news is that by joining any network marketing company there are tax deductions that you would not have been able to deduct if you did not have a home-based business.

Always consult with a tax professional. We cannot provide any warranty about the information above.

More Resources For You:

Best Ways To Make Money From Home

How To Build A Successful Network Marketing Business Online

 

 

 

Recruiting Up For Success in Network Marketing!

It’s been said that network marketing is a personal development business disguised with products & services, however, I want to give you a better analogy after being involved in the industry for over a decade.  It’s really a sphere of influence business disguised with products and services.  I actually, got that from a million dollar earner Ken Dunn who I interviewed on one of my podcasts a few years ago.  I never heard anyone ever say it like that, but when he did – it made perfect sense.  This explained to me in one sentence why so many struggle just to sponsor a few people into the profession.  Another leader who was a mentor to me for a short time says it like this, “How you treat people today and in the past will determine how many people join you in your business”.  And that makes sense as I have seen many in my career with zero network marketing experience do well because they have a large network of people that they have built good relationships with over the years.  I’ve seen others with tons of experience struggle because they have burnt bridges with their network and are forced to go into the cold market (which can be really rough in the beginning).  I must add that I am not against cold marketing, but wouldn’t it be nice if everyone would not want to rush into it so fast.

This doesn’t mean that you cannot do network marketing if you don’t have a large network of people who admire you or like you, but what it does mean is that it will be a longer tougher road for you than it will be for the pastor, PTA Mom, Doctor, or realtor.

One thing I learned years ago from another million dollar income earner who I had the chance to work with on a daily basis for many months was that you need to look for people who are more talented than you.  Another term that has been used over and over again in our industry is to, “recruit up”.   That simply means you must look for good players and people with bad attitudes, poverty mindset, entitlement mindset are not going to get you to your goals.  I’m not saying to turn people away who are less talented, just don’t chase those people.  Put your energy into those people who would appear to be strong leaders or people who would appear to stand out in their circles.  Those are the people you want to go after.  You can build the orphanage later on after you’ve made a lot of money.

One thing I try to do whenever I am prospecting is to find about peoples past achievements – where did they go to school, have they ever owned a business, have they ever done sales, do they think long term or short term, are they in poverty or just broke.  I want to know what type of person I am going to be working with as these are people I’m going to be calling a few days a week and locking arms with.  I don’t want to lock arms with people who are going to bring me down, so when I go to recruit I am cherry picking those really nice looking cherries and throwing away the rest.

If you want to build a large network marketing organization you won’t be able to do on the backs of those that haven’t had some success in the past or those that have no friends.  It’s not impossible, but probably improbable.  So go out there and remember that network marketing isn’t just making sales, its building relationships and the better relationships you have and continue to build with the right people, the better your business will do.

More Resources For You:

Best Ways To Make Money From Home

How To Build A Successful Network Marketing Business Online

 

Best Ways To Make Money From Home

If you are like me and would like to make extra income or have multiple streams of income.  I don’t think there has been a better time than today to create that for you and your family.

You don’t need a bunch of money to get started and in many cases can begin earning an extra $500, $1000, or even $5000 or more from home each and every month.  Below I have listed some of the best ways I have found to make money from home.

Affiliate Marketing – affiliate marketing is taking a product that someone else has created either a how to book, a course, or a product and simply either promoting it online.  When you make a sale you make a commission usually 15 to 40%.  The best thing about affiliate marketing is you don’t have to invest thousands or lots of hours in time creating the product.  You simply find a product you believe in and go out and market it to your email list, social media channels, solo ads, blog, or search engines like Google & Bing and when you make a sale you earn a commission.  The downside is if you’re tigh on funds to pay for advertising you will need to have a big email list, a decent social media following, and an established blog to really make money doing this.  I have honestly had the best luck doing this with Twitter and Solo Ads.  The best place to start with affiliate marketing is Clickbank.com they have thousands of products to choose from and they do offer a bit of training on how to do it.

Network Marketing – You can join a company as a distributor for a small fee of anywhere from $20 to $1000.  Network marketing is pretty simple you just sign up with a company like Avon, Amway, or Nuskin and pay a small fee order some products and begin marketing your business to others.  When someone orders products you earn commission anyone that you refer you should earn a percentage off of their sales as well.  The beauty with network marketing versus affiliate marketing is once you build a network you continue to earn commissions without having to go out and sell all the time.  In other words, it should build up over time.  There are many great companies out there to choose from, but try and stay away from the companies that require a big upfront fee unless they have been around for at least 2 years or more.  Most start-up network marketing companies fail within a few years and you basically have a 90% chance if you join a new company that they won’t be around for very long.  You really have to think in terms of a 12 to 18 month period to really make big money in network marketing, so you really want to choose a company that will be around when you build a pretty big network.  You also want to find a company where you would buy their products whether or not a business opportunity was attached to it.  I’ve met very few people in my lifetime that can sell or market a product they don’t believe in.  If you need a great company or product to market – here is one that I recommend http://healthierwealthier.info .

Amazon & eBay Seller

If you don’t want to learn marketing and have a few dollars to invest you might want to look at Amazon or Ebay.  With eBay you can start even if you don’t have much money to invest by selling older items in your home (usually recommended starting out).  eBay is much easier to get started in as you don’t have the fierce competition as you do with Amazon as its more of an online flea market where as with Amazon, you’ll have to get really good at packing or finding some superb drop-shippers as I think the level of service on Amazon is usually a bit higher or expected to be.  Plus it will be tougher to get a good rating on Amazon early on and you will definitely want to have a professional account at all times to be taken seriously on Amazon which will cost you $40 per month + 15% per item, so you’ll want to really get good at estimating your costs after all expenses to see if an item is even worth selling.  Becoming profitable on Amazon and Ebay like anything else does take time and knowing what to buy and sell.  I’ve personally had some big losses in the past and even invested over $10,000 with a single company to sell on Amazon.  If you decide this is the way you want to go, I highly recommend you read some books and articles or take a course so you don’t lose money and make a profit everytime you sell something.  You will also need to get really good at customer service (answering emails, phone calls, etc).  Finally, if you’re willing to learn a bit, this can be one of the easiest ways to make money online.  I’ve personally in my spare time since selling on Ebay since 1999  and Amazon since 2012 made thousands of extra dollars very part-time this way.

Ridesharing

If you have a fairly new or reliable vehicle and don’t mind putting a few miles on it than ridesharing may be for you.  The nice thing about ridesharing is you don’t need any special skills that may be required to be successful in network marketing and affiliate marketing.  You just need to enjoy people and know how to drive a vehicle.  You definitely won’t get rich doing this, but you can certainly make a few extra bucks.  Many people do it very part-time and some do it full-time.  If you don’t have a newer vehicle Uber will allow you to rent a car through their app or lease one with no mile restrictions.  I would only consider the latter if I were going to drive more than 25 hours a week.  If you’re just going to do a few hours per week than using your own vehicle will make a lot more sense and be way less expensive as you won’t have the additional rental fees (which can run a few hundred per week).  There are also sites like hyrecar.com where you can rent a vehicle for pretty cheap if you like.  To get started with Uber or lyft the 2 best rideshare companies and begin earning dollars weekly just click on either of the 2 links below.  The best part about ridesharing is once you sign up and get your vehicle inspected you start earning money immediately and there are no up-front fees or additional expenses beyond gas, insurance, and regular maintenance which if you own a vehicle you already have anyway.

Click Here to Become an Uber Driver 

Click Here to Become a Lyft Driver

Start your own Home Based Business

If you have any special skills like accounting, social media management, graphic design, photography or you know how to play and read music.  You can apply any one of those skills to be of service to others or to teach.  Simply figure out what your good at and create a blog a few social media sites and begin advertising your service on sites like Craigslist or if you have a few bucks saved up you can use paid ads on Facebook, Twitter, Google, or Bing.  Its pretty tough to start a business on word of mouth, so once you figure out what business you want to make money in, you’ll need to get the word out that you have a business and get others to buy into it through marketing.

With the exception of Uber and Amazon & eBay, you will need to get good at marketing to have any reasonable success.  Keep in mind marketing is simply what happens before a sale is made.  Marketing can include telemarketing (phone), cold calling (in person or on phone), advertising (craigslist, google, etc), blogging, creating brand awareness by using Social Media.  You can also use older more tested sources (radio, TV, or Print).

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