Monthly Archives: August 2017

Why Quality of your Product & Price Matters when it comes to Network Marketing

You know I have been around the network marketing industry since I joined my first company Pre-Paid Legal back in 2000.  I have seen some great products and services being sold by word of mouth marketing.  Who can argue that Amway, Avon, Legal Shield (formerly pre-paid legal), or Shaklee are not great companies with great products or services?  I’ve personally used products over the years where I never even became a distributor and was just a customer Juice Plus, Send Out Cards, and Nerium to name a few.

What I love about network marketing is it allows people to purchase products that in most cases are better quality than what they would get on the shelf in a store.  Mainly because of the distribution model being word of mouth the companies typically pay out around 50% of all income to their distributors instead of advertising agencies, wholesalers, resellers, and so on.  It also allows individuals with no experience or limited experience in business to create additional income with a very small investment.  But this is where it starts to unravel in certain companies and why if you are going to join a company you need to pay close attention.  Because not every company out there is competing with products on the shelf.  Some are just built on getting people to buy in with a $500, $1000 or even $3000 or more to get started as a distributor.  Many companies even reward people more commissions if they come in at a higher level – that is the only way they can keep the deal going because they know their products wouldn’t stand on their 2 feet without big purchased from their distributors.  In fact, I’m shocked that after what happened with Veema (being shut down by the FTC) and all of Herbalife’s problems that I still see this going on the industry.  I see it all the time.  I think a few more companies get shut down in the near future and that will put an end to the companies that front load or make distributors have to pay more money monthly to qualify for more commission.  A shift is taking place in the industry, I think for the better.

You see, for a company to be successful in the long-term it cannot be built entirely by just recruiting people who are going to join the business.  It must have products and services available to the general public that people would buy without a business opportunity attached to it.  And this is where it gets tricky.  Because as a network marketing begins the word of mouth is usually spread by distributors recruiting distributors.  After awhile if the products are good and priced right many distributors who originally got into the business will just become loyal customers and the word of mouth will travel and over time there will be many customers and that is where you want to be.  In fact, if you just build a business model on recruiting distributors and have no customer base your business and company is doomed over a period of time – it fall apart like a deck of cards.

So, this blog isn’t just for people who are looking at making some extra money promoting some products or services that they believe in.  This is also for the company owners of network marketing companies to see that they don’t just need to bring in more distributors but to create better products that are competitively priced to compete with products that are on the shelf.

Why is price important?  If you put a product in the marketplace that isn’t priced accordingly then – it better make a person fly, because if people see they can buy a similar product that’s just as good elsewhere for a lesser price – you’re going to lose a customer. It’s as simple as that.  And I still believe today that most products that I see in the network marketing companies that I have come across recently are overpriced.  I think alot of network marketing companies have this attitude that their products are superior to others so people should pay more money for them.  That may be true, in some cases, but most products I see are not superior and if they are they are in the minority and they are companies that have been around for awhile and have built up a good customer base.

So if you decide you want to join a network marketing company before you begin marketing do some homework on the products to see if they are priced accordingly, good quality, and something you would personally buy whether or not you joined the business.  Keep in mind in network marketing you are building a business for you and your family that could potentially pay you residual income for years.  Don’t make the same mistake I have made in the past and join a company just because you can make money quickly – that usually doesn’t last.  Ask yourself, if this company will still be around in 3 to 5 years?  Is this a business that I could my mom or relatives in and sleep straight at night.  If the answer to the above is YES, than you may have found your company.

If you are looking for a company that has better products, is priced right and can potentially add an additional $100, $500, or even $5000 or more per month to your families budget than definitely read the article below.

Click here to read more about how you can change your financial future and make a difference.

How to do a 3 Way Call for Network Marketing

If you are involved in network marketing or thinking about it.  One of the best ways to build your business is by putting your prospects on a 3 way call with a leader in your organization.  In fact, I suggest that you have at least 3 or 4 leaders in your organization in your phone on auto dial, so you can plug into these folks when you need them.  If you’re new to network marketing you will want to practice using the feature on your phone.  You can google, how to do a 3 way call on your phone.  It’s pretty easy to do.

When is the best time to use a 3 way call

You should use a 3-way call after your prospect has seen a presentation either live or online and this tool should be used for 2 reasons, one is to get all of your prospects questions answered and to enroll your prospects into the business.  There will be those times where someone will just watch a presentation and will sign up for your business without a 3 way call, but in most cases, many will have questions before joining your business.  That is when you need to put them on the phone with your leader.  Don’t say too much at this point except, something like “That’s a great question, I’ve got my business partner on the other line and he has a lot more experience than I am.  Let me see if he is available.”  Then you simply dial up your leader and see if they are available.  If they are not available, call another leader until you find someone who is.  This is where you will use edification after you get your leader on the phone, “This is Bob, he has been with our company for 5 years and is having lots of success with it”.  After you introduce your leader, you don’t say anything, put your phone on mute and let them do most of the talking.

Why don’t I want to explain my business

The reason you don’t want to vomit information on your prospects is because you want a couple of things to happen.  You want them to say to themselves that I can do that and see  that they will not be alone in building their business.  A good leader won’t even vomit with information on your prospects unless they have watched a presentation.  You don’t want to probably even mention the company until they have agreed to watch a presentation unless they pressure you to tell them.  Keep it short and sweet and get them to a presentation and then use the 3 way call and you will find yourself succeeding much more in your business versus going after it alone.  Sometimes your leader will even enroll your people for you, but I think its best to use them as much as you can and not become too dependent on them.  Even when you get the business down to where you can walk and talk it, remember to always take your people to another leader for a 3 way.  Never over explain in this business or you will talk yourself out of sponsoring your next would be superstar.

Network Marketing Success Tip – How to build a decent sized downline in 90 Days or less…

Have you ever joined a network marketing business and waited until you got your products and kept making excuses until you made your list or got to work?  I know I have, I can remember times where I spent days or even weeks just working on my office or waiting until my business cards arrived or until I got my new products in the mail before I did anything with my business.  Some people I have come across over the years spend 90% of their time just doing that and not much more.  And you wonder why so many people are not successful with network marketing.  Some people I have come across over the years spend 90% of their time just attending events or training calls.  That’s valuable, but unless you get into action you will probably never see your business grow past an auto ship order and a tax write off.  If you want to make income in MLM whether it be a few thousand or several thousand a month you must sponsor a lot of people and continue to do so over and over again until you get a decent sized team together.  Once you get a good team going your activity will shift to get into the trenches and work with your people.  3-way calls, presentations, etc…

This article isn’t really written for the team leader with a large team, but more for the person just getting started in network marketing or the individual who is struggling.  I want to give you some valuable tips to build your business fast without being an internet guru.  Besides the internet rarely works building a large team if you don’t know how to connect with others offline.

So below I have given you some action tips that should really help you get up and running. But before I leave these tips keep in mind that you really only get paid to do two things in network marketing – recruit customers, and to recruit distributors.  Once you realize that -you can spend 80% of your time on that activity and the other 20% working with your team and on-going training.  I call it the 80/20 rule and you won’t move from that until you have a team of at least 50 or 60 people who are active and calling you for 3 ways or support.

Activity Tips to Explode your Network Marketing Business in 90 Days!

  1. Make a list of 20 people who know you and like you and call them and tell them what you are up to.  Don’t worry about the outcome just call them and announce to them that you are a distributor with this great company and wanted to share your products and opportunity with them. You might get a response like, isn’t this that pyramid thing?  You’re going to answer, “I don’t know about that, but I plan on taking my family to go see the pyramids after I build this business.”
  2. Once you go through your 20 then you will want to cold call.  You need to make a goal of how many calls you can make per day.  If you work full-time it may only be 5 or 10 calls per day.  If you’re scared of the phone you will need to get over it eventually, but you can reach out to 5 or 10 people per day on Facebook via Facebook Messenger.  If you need tips on how to do this you can fill out my form on this website and get my free E-book to help you get going.
  3. Always be adding to your network and make sure you have business cards on you at all times.  As you continue to expand your network there will be more and more opportunity to share your opportunity.  If you don’t get out of the house much then you may want to look up professionals in your area and email them until you get good posture on the phone.   You can do this through Facebook or LinkedIn by doing a search.  Only do this a few times per day.  I have an entire blog post on how to do this activity click here to read (read after you get through this post).
  4. Set a day and time that you are going to do your business and stick to it.  If you have a full-time job then you might only be able to work in the evenings (The best time to reach people anyways).   You will do only prospecting from 6PM to 8PM Monday – Friday and attend 1 training call per week.  That’s about 10 to 12 hours per week and very doable for most people.  You can generally reach around 10 to 15 people per day if you put the blinders on.
  5. Once you get someone who says they would like more information than you simply invite them to look at your opportunity – online, offline, wherever.  Most presentations take around 30 minutes.  Once they agree to watch your company presentation schedule a time to follow up and ask them one question, “What did you like best”?  Then wait for their response (first person to speak always loses).  Remember, you don’t care about the outcome.  If they are interested then you simply call your upline immediately and get them on a 3-way call or schedule a time to do this (please make sure you know how to do a 3-way call on your phone).  You’re off the hook at this point.  Let your upline enroll your downline and breath.

There is more that you can do once you start making money like advertising and purchasing leads, but these tips should keep you busy for a few months and get you a decent sized downline in 90 days.  The keyis to be busy every day and keep moving.  When you run out of people to talk to turn to Facebook or LinkedIn and just keep going and you will be successful.  If you feel like you need some coaching or just a mentor for a month or two to get you going feel free to email me at john@johnlowery.biz for a free 30-minute consultation.  I have coached many successful networkers over the years and know what it takes to build a large team.