Category Archives: Branding

How To Get More Followers To Your Facebook Fan Page

If you’re anything like me and want to use Facebook to market your business, you will need to set up a Facebook Business Page aka Fan Page. Why is this important? Because without it, you will have a difficult time promoting your brand, service, or product. The trick is what to do you do once you set up your page to get more followers?

To get more followers in the beginning you simply send a invite to everyone who is your friend on your personal page. This will get the ball rolling and should get you anywhere from 50 to 200 followers quickly. You also may want to post a status update on your personal page about your new fan page and/or group. You could also ask some of your friends with big followings or influencers if they would be willing to put a shout out for you. Once you do this — you are on your way.

Next you want to be sure that you post regularly. Always try and come up with good content and post once per day if you can. This will get people coming to your page often and should get you new followers weekly. I don’t think its necessary to post more than one time per day — less is bet on Facebook and consistency is very important.

If you plan on doing advertising to promote your page this is another great way to get followers. Keep in mind that you don’t want to pay too much per like, so test some different campaigns to see which works the best and try to keep each like to less than 50 cents each (preferably around 15 to 20 cents).

If you’re on Instagram make sure to connect your Instagram page to your Facebook Fan Page. This will also allow you to post pictures and videos from Instragram page directly to your Facebook Page and this should help you get more likes as well.
You may also try and follow some influencers in your niche from your Facebook Fan Page not your personal page and like and comment on interesting posts, this will also get you some likes.

If you really want to get a ton of followers fast you can always pay a social media expert to get you lots of likes. Typically you can pay anywhere from $50 to $1000 to jumpstart your page. The only downside with this strategy is it may be a lot of followers who really have no interest in your niche. I have used this strategy above with a few who just wanted a large following fast. If you do the latter strategy do not stop there always be promoting.
Finally, if you blog or do videos, make sure to always post those to your page as well. This is a great way to keep it interesting and build value with your audience on a regular basis.
If all the above seems too overwhelming or you simply just need a some direction you can always reach out to a social media expert to help implement some of these strategies for you and your business. Myself and my team are always available should you need any help email me at john@johnlowery.biz

This blog was copied from another article I wrote on http://medium.com

Get More Business By Boosting Your Posts on Facebook

A few years ago I began to boost my posts on my Facebook Business Page. Not because I really wanted to, but because I figured that with around 10,000 followers at the time it was apparent to me that only 2 to 5% of my followers were going to see my posts.

When I first got on Facebook back in 2008 it was not uncommon for most of your followers to see your posts, but nowadays that just doesn’t happen. I think it is even worse with the Facebook Business Pages vs. The Facebook Personal Pages.

So which posts do you post and so forth? I would recommend anything that is business (marketing related) be boosted straight away. You can do this for as little as $15 per week ($2 per day per post). If you’d like to do a boost on a non-business related post where there is no call to action than only boost those posts that are getting a big response rate (Facebook will actually send you a notification). Keep in mind that by boosting your posts you are doing 2 things — hopefully getting someone to opt-in to your email list if you are doing a marketing post (always post links to take people to a squeeze or capture page). And if you are boosting posts that don’t have a call to action (non-business) you are doing this to either get more engagement or more followers.

Since this can be a bit costly to build up your online presence over time you need to know pretty much what it is you are after before you boost your post. You also need to set aside a budget. You can start with as little as $60 per month. I would recommend test marketing in the beginning and stay on top of it every few days, so you don’t spend too much too soon.

I personally always target my posts to audiences whom I feel would be most interested in the post. For example, if the post is about cold calling on the phone, I may reach out to salespeople, realtors, or network marketing professionals. If the call to action is for weight loss products, I would probably reach out to people who have expressed interest in weight loss products. Or if I’m promoting plumbing services, I’m only going to reach out to people in my local area. Once you know your market, you can have lots of fun with boosting posts and get a lot more traction than you can with a non-boosted post. It’s the difference of having only 100 people see your post or up to a 100,000.

If you’re looking to get more followers never boost your post to your existing audience, always target new people outside your existing network. If you are looking to get more sales or expand your email list than it’s perfectly ok to just simply boost your post to your existing followers.

When you click on the boost your post button it will allow you to pick geographical areas (globally), interests, and/or if you just want to post to your current followers.

Hope this helps, you get more sales more followers and grow your brand on Facebook.

This blog was retrieved from an article I wrote on http://www.medium.com on 4/19/2017

Why You Need a Social Media Marketing Strategy

If you’re a business owner and thinking of now putting your business on a social media platform or if you have already done so, but are not getting the results you had hoped for. You need to read this post.

Social media is not a place where you constantly want to post advertisements about your business, its a place to share ideas, business achievements, and most importantly learn to engage with others.

Social Media isn’t just a fad.

Honestly, a few years ago I often wondered if all the popular social media sites would come to an end or lose their popularity. It is now becoming apparent that surely is not the case. In fact, many social media sites like Twitter, LinkedIn, Facebook, and most recently Snapchat (Snap Inc.) are now publicly traded on The NYSE and Nasdaq.

Your Social Media Strategy in The Beginning

It’s actually very simple, you are either going to promote YOU, your Business, or both. Whatever you decide — the most important thing you can do is not overwhelm yourself with too many sites. You need to pick one or two of your favorite social platforms and simply get active. How do you get active? Just post 1 or 2 times per day and connect with others. Engage in conversations and spend a few minutes per day liking and commenting on others posts. By doing this strategy you will slowly but surely begin to build up a presence and a following. Once you get to where you have over a few hundred followers on any platform you will begin to see more and more likes and engagement on your posts.

Your Social Media Strategy Later on (Automate)

Once your following grows and you are on more than a few platforms you will want to consider using tools to automate your posts. A few that I like to use on a regular basis are Hootsuite, Socialoomph, Klout, and Facebook App & Facebook Page Manager (for smartphone). By using some of these tools you will save yourself time and money. As your goal with social media isn’t just to connect with others, but to be smart with your time, so you don’t waste hours online moving yourself further away from your business objectives.

Be Real and Pay Attention

Make sure that you promote your business only around 20% of the time or if you need to do more that its more informative marketing. People on social media like to see things and share things that inform them. I can promise you that if you constantly market your business and don’t offer creative innovative content that you will lose your audience. You wouldn’t run a TV Station and constantly air commercials. If you plan on using social media to get customers for your business — really pay attention and don’t over do it. Make sure to track leads and updates (especially the ones that you are paying for) so you know which types of posts are getting the most engagement. If you find that your posts are getting little or no engagement than simply change it up. Just like anything learn and become more effective with your messaging and this should help you get more of the results that you are looking for.

If you like this post be sure to sign up for my free ebook “Social Media Tips & Tricks” on this page.

This article was retrieved on 3/27/17 from another article I wrote at http://www.medium.com

Top 10 Social Media Marketing Tips!

Top 10 Social Media Marketing Tips!

If you are on Social Media and are either promoting a business or thinking about it, you will want to be consistent in your activities. In this post I have posted 10 of my top 10 Social Media Marketing Tips to help promote your business on the different social media platforms.

  1. Don’t overwhelm yourself (pick 2 or 3 of your favorite Social Media Platforms)
  2. Be consistent (post daily or at least 2 to 3 times per week on each platform)
  3. 80/20 rule (80% of the time post personal or non-business related posts and 20% of the time post about your business)
  4. Connect often and engage (don’t just post — engage with your audience).
  5. Be creative (don’t post the same thing over and over. Try to come up with interesting content — pictures, quotes, things you enjoy)
  6. Be authentic — don’t be something you’re not. (If you don’t own a private jet — don’t pretend like you do, people need to relate to the real you.)
  7. Time management (don’t spend too much time on one platform. Get in and get out and engage with those that like and comment on your posts.)
  8. Know what you want to get in return for your efforts. (Figure out why you want to be on Social Media for Biz — is it for brand awareness, to get more followers, more customers, figure out why you are doing it. Don’t just being doing it because everyone else is.)
  9. Use 3rd party tools (important that you use 3rd party tools to streamline your social media marketing. A few to mention are http://socialoomph for twitter, http://hootsuite.com, and http://klout.com
  10. Have Fun! You wouldn’t go to a party and not have fun. Social Media is all about being at a party online — so make sure you have fun with it.

There are a few tips to get you going on social media. If you’d like to get more tips on Social Media Marketing make sure to pick up a free copy of my ebook on this site today.

This article was retrieved from another article I wrote on http://www.medium.com on 3/17/2017

Video Marketing on YouTube

Can you use YouTube to market your business online?  Yes, you can. In fact, I’ve got a few videos running right now that are getting me a steady flow of leads every day for my home based business. The thing I love about YouTube is that you can create a video once, put in a few search terms that people might use to find your video and then get up and walk away and never even touch the video ever again. I’ve done this time and time again and that is why out of all the popular ways there are to promote your business online this has to be my all-time favorite.

Unlike Google AdWords or Social Media you constantly have to stay on top of it and monitor it regularly until you get it right. It can take awhile to get it all on auto drive. Not so with YouTube, in fact if you make a handful of videos in your first few months on Youtube you should have a few that do well right away.

It’s pretty simple to get going, you just need a camera and a mic (most smart phones and computers already have). Make a short video 5 t0 10 minutes in length if possible. I find that videos over 15 minutes don’t get near the hits are engagement as the shorter ones. Don’t ask me why just what I have found the case to be.

Once you record your video and upload it add a good description and make sure to put your website in your description so people can get back to you. I get lots of comments and likes on my video’s but my goal is to get people to get on my email list, so I can build a long term relationship with them, but many will probably just subscribe to your video channel.

Not every video will be a hit, but I can promise you that if you stay consistent with it, you will make money from it.

If you’d like to learn more about how to benefit from using YouTube for your business make sure to pick up a copy of my new book “The Social Media Puzzle & How To Profit From It” on Amazon.com or Barnesandnoble.com

This blog was retrieved from an article I posted on http://medium.com on 3/13/17

Top Success Tips for Pinterest

Pinterest is a catalog social media site of pictures and ideas from travel to business to the latest & greatest recipes to stir up your belly or even your love life.

Pinterest has been around since 2012 and currently has around 150 million active monthly users (mostly women). I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites.  Not unlike Instagram as you just post pictures (pin it).  In the

I’ve been on Pinterest for a few years now and find it to be one of the most interesting social media sites and most fun too.  Not unlike Instagram as you just post pictures (pin it), but more informative.  In the pictures (you upload or share)  you must describe your picture so it shows up in The Pinterest Searches.  I’ve personally used Pinterest for recipes when cooking, making travel plans, and I personally love all the funny pictures, jokes, and quotes (great way to start your day with a big smile).  Here are some tips I have found useful for using Pinterest as a valuable tool to promote my businesses, blog, and brand over the past few years.

  • Pin Often (at least 1 time per day)  Post your own pics or find pics that are relevant to your brand or business.
  • Create Boards that grab people’s interests (a few of mine are: Cool Photos, The Truth Shall Set You Free, Places I’d Like To See, Social Media Tips & Tricks, Funny, and Get Healthy)
  • #Hashtags don’t matter on PInterest, but you must describe your picture in detail or know one will ever find it.
  • Boards & lots of them – pin to your boards regularly or they will get lost in SEO (Search Engine Optimization).
  • Set Up a Business Page on Pinterest (not personal) especially if you’re going to be using Pinterest for Brand Awareness.
  • Once you’re using Pinterest on a regular basis you’ll want to use Pinterest Analytics to see how you’re doing.
  • Engage with Others.  If someone reaches out to you or makes a comment don’t ignore.  You never know who your next customer might be.

If you’d like to get up to speed on Social Media Marketing make sure to download a free copy of my ebook on this website “Social Media Tips & Tricks for Business” and absolutely make sure to follow me on Pinterest.

How To Get More Twitter Followers

How To Get More Twitter Followers

Having been pretty active on Twitter since 2008 and now up to over 150,000 followers, I think I know a thing or two about how to get more followers on Twitter. Here are some of my top tips on how you can get alot more followers on Twitter.

• Share news articles or blog posts that capture your attention.

• Tweet about something that is funny or makes you laugh.

• Share your feedback on a movie or TV show you just watched.

• Tweet about a sporting event.

• Tweet about something funny (love to tweet jokes).

• Ask for feedback before you make a major purchase (also do the same on your Facebook Personal Page)

• Ask questions.

• Definitely participate in Follow Friday #FF and recommend your favorite people to follow.

• Tweet about a company milestone.

• Recognize an employee who has done a good job.

• Tweet about a good book you’ve just read.

• Tweet about a Youtube video you like.

• Always Retweet others and share the love.

• Thank someone for following you.

• Thank someone for mentioning you or Retweeting you.

• Tweet about something you just learned.

• Tweet your favorite quotesUse #Hashtags whenever possible

• Use #Hashtags whenever possible

If you’d like to learn more about Social Media Marketing and how to monetize it for profitable financial gain, please pick up my latest book The Social Media Puzzle & How To Profit From It on Amazon or Barnes & Noble.

How Much Time Should I Devote To Social Media Daily?

How much time should I devote to social media daily?

It all depends on what your goals are and what you want to accomplish.  I know professionals who work from home who spend hours on Social Media for business and people like myself who spend maybe an hour or less per day on average.  But here is what I do know.

If you are not consistently posting on any of the major social media sites – you will not have a lot of success on Social Media if you are trying to promote yourself or your business.

Having made quite a bit of money in the past by using Social Media for my business endeavors here are a  few things I recommend to get the biggest bang for your buck.

  1. Don’t waste time too much time looking around.  Just like shopping know what you’re going in for and get out as quickly as possible.
  2. Post at least 1 to 2 times daily on Facebook, Instagram, and Pinterest and up to 6 times daily on Twitter.
  3. Like and retweet what others have to say (don’t just promote you).
  4. If you’re on a tight schedule – set a timer for 15 or 30 minutes (repeat daily)
  5. Have applications on your smart phone that allow you to post or engage at slow times throughout the day (standing in line at the grocery store, post office, on work break, etc.)
  6. Just like anything else to be successful, you must put some time and energy into it to get anything in return.

I think the 3 most important questions to ask yourself as it pertains to Social Media for your business is – What do I want to accomplish from it? How much time am I willing to put into it?  How much am I willing to spend?

If you’d like to get more information on how to be successful on Social Media.  You can pick up my new book “The Social Media Puzzle & How To Profit From it” on Amazon and Barnes & Noble.

The Importance of #Hashtags

If you’re using Facebook, Twitter, Pinterest, LinkedIn or Instagram these days for business, you might want to consider using #Hashtags as much as possible in your posts to get recognized in the searches on those sites. What are hashtags? Hashtags are those symbols that look something like this (#) and are usually followed by whatever the user wants to show up in the searches like #quotes, #blog, or #weightloss. Whatever your status updates pertain to, make sure to use (#) as often as possible, especially on Instagram and Twitter. This will not only get you more followers but will also get you more activity on your latest posts. Of course, nothing beats a large marketing budget to advertise your posts (upcoming chapter), but if you are on a limited budget, or just starting out, this is a great way to build up your presence on Social Media. If you’re like me and use Twitter a lot, make sure to Retweet posts with hashtags as this will help you get more followers as well. Just like in most everything – the more eyeballs that follow your business, the more biz you will get.

Also, it’s important that your hashtags are relevant to your status updates. If you’re posting something about weight loss, you probably don’t want to put #ladygaga in there. The whole thing with Social Media is engagement into your posts – connecting and building a relationship with your following.

Make your hashtags short and understandable. In other words, don’t use hashtags for things like #thisiswaytoolongforanyonetoread. go with things like #happy #funny #quotes #weightloss #gym #fitness.

Make a habit of putting hashtags in your status updates, especially on Twitter and watch your following begin to grow.  It’s also important to only #hashtag keywords in your post or relevance.  For example, if you post a quote, I always end my post with #quotes even though I didn’t mention anything about quotes per say in my message, but it is relevant being that what I posted was a quote.  If I post something like “Watching The Seattle Seahawks destroy the Detroit lions”, I would probably hashtag #SeattleSeahawks #DetroitLions and something of relevance like #NFL or if it’s a primetime game #mondaynightfootball.

If you’re using picture based sites like Pinterest and Instagram it’s important that you not only use hashtags in your posts, but also include a detailed description describing your picture.  This is the only way you picture will ever appear in the search engines of Pinterest or Instagram (since these sites are for posting images).  If you just post a picture with no description or hashtags you’re pretty much guaranteed that nobody will ever find your post.  There is still a debate out there on whether this is as important for Facebook, but I do it anyways.

So get in the habit of putting as many #hashtags into your posts as possible and this will help you get more likes and followers on Social Media especially on Instagram and Twitter.

If you’d like to get better at Social Media and begin to profit from it.  Please pick up a copy of my latest book “The Social Media Puzzle & How to Profit From It” at Amazon and Barnes & Noble.

The Social Media Puzzle

I’ve been involved in Social Media and Online Marketing in some way shape or form since 2008 and have trained people and consulted with business owners on how to effectively market their message in a noisy online world. With so many business owners using social media nowadays to market but not getting the results that they want, I felt it was time to shed some light on the subject.

I recently met with the owner of a Digital Marketing Agency and he shared with me that the highest spend on all advertising in 2017 for Small Business Owners was going to be on Social Media Advertising. I was down at The Bagel Shop the other day and on the cash register, there was a sign to follow us on Instagram and like us on Facebook. If a bagel shop is using social media to help their business, then chances are that you should be too.

The social media landscape is opening up like we have never seen before and it is becoming more important than ever for business owners, celebrities, and just about everyone with a message to ensure they are effectively using Social Media. For the first time in 8 years of being on Social Media, I felt that it was time to share my experiences and provide a how-to guide that can help others with their business.

Businesses and professionals that embrace social media and use it well, will not only benefit from it on a brand awareness level but will profit from it. The most important thing you can learn from The Social Media Puzzle & How To Profit From It is how to be more successful in your social media marketing, how to be more consistent with it, and how over time you will profit from it. It has been said that facts tell and stories sell – and social media gives everyone the opportunity to tell a new story every single day.

To learn more about The Social Media Puzzle & How To Profit From It download a preview or order direct from Amazon or Barnes & Noble.